MODULE 3: FRUIT AND VEGETABLE MARKETING
Training Duration: 4 hours
Instructor: Prof. Dr. Şule TURHAN

Topics

1. MARKETING (2 hours)
   1.1. Value chain analysis in agricultural products
   1.2. Methods for determining target markets
   1.3. Creating added value: packaging, branding, certification
   1.4. Digital marketing and e-commerce applications
   1.5. Consumer behaviors and trends

2. ORGANIZATION AND MARKETING POWER THROUGH COOPERATIVES (2 hours)
   2.1. Historical development of cooperatives and their role in agriculture
   2.2. Organizational models in cooperatives
   2.3. Advantages in joint purchasing, storage, and logistics
   2.4. Financing and risk sharing
   2.5. Successful cooperative examples