This training is for professional development purposes and the certificate received does not replace the MYK authorization certificate for trainings that require MYK certification.

Training Objective

The goal is to demonstrate the fundamental branding rules that need to be applied to become a strong and consistent brand through case studies, workshops, and other activities for business managers and employees aspiring to be managers.

Who Should Attend?

Those working in after-sales in the automotive industry and those aiming to specialize in this field or enhance their personal development goals. (Salespeople, service advisors, customer relations managers or employees, spare parts and supply chain workers, insurance experts, etc.)

Training Content

• The Definition of Branding Today
• The Importance of Branding Today
• What Does a Strong Brand Mean?
• What Does a Consistent Brand Mean?
• Global Brand Rankings
• Turkish Brand Rankings
• Basic Rules in Branding
• How to Name a Brand?
• How to Name a New Product?
• How to Create a Brand Logo?
• How to Decide on Brand Colors and Fonts?
• Meaning of Colors
• Meaning of Fonts
• How to Create a Brand Slogan?
• How to Create a Brand Story?
• How to Position a Brand?
• Successful and Unsuccessful Examples
• What is Brand Value? How to Create It?
• How to Measure Brand Value?
• Implementation of the A.S.K. Test for Participants

This training is open to corporate cooperation (package for legal entities of companies) and individual applications are not accepted. The training content can be rearranged according to the corporate participant profile and needs. After mutual discussions, the scope of the training and the training method (In-Person, Online) will be determined and relevant processes will be completed. In case of agreement, the suitable days and times for your institution's participants and our instructors, and the training location will be determined.