This training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate required for certain trainings.

Training Objective

The Social Media Management Training Program equips participants with the skills to create effective content, conduct audience analysis, and develop brand strategies on social media platforms. Participants will specialize in managing and analyzing social media campaigns.

Training Content

• Introduction to Social Media Management
• The Importance of Social Media in Business
• Fundamentals of Social Media Marketing and Communication Strategies
• The Role and Responsibilities of a Social Media Manager
• Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Others
• Developing a Social Media Strategy
• Setting Social Media Goals: Brand Awareness, Sales Growth, Customer Loyalty
• Target Audience Analysis and Persona Creation
• Social Media Content Strategy: Types and Planning
• Creating and Implementing a Content Calendar
• Social Media Content Production and Sharing
• Creating Creative and Effective Social Media Content
• Designing Visual, Video, and Text Content
• SEO-friendly Content Writing and Hashtag Usage
• Engaging Content Strategies: Q&A, Polls, Live Streams
• Content Sharing: Timing and Cross-platform Synchronization
• Social Media Campaign Management
• Social Media Advertising: Facebook, Instagram, LinkedIn, YouTube
• Targeting and Advertising Strategies
• Campaign Performance Analysis and Reporting
• A/B Testing and Optimization Techniques
• Social Media Engagement and Community Management
• Engaging with Followers and Managing Comments
• Communication Strategies for Positive and Negative Comments
• Using Social Media for Customer Service
• Social Dynamics and Community Relationship Management
• Social Media Analytics and Performance Monitoring
• Social Media Analytics Tools: Google Analytics, Hootsuite, Buffer, Sprout Social
• Key Performance Indicators: Reach, Engagement, Conversion
• Reporting: Weekly and Monthly Performance Reports
• Calculating Social Media ROI (Return on Investment)
• Crisis Management and Handling Negative Situations
• Crisis Management and Communication on Social Media
• Methods for Protecting Brand Image
• Effective Communication Strategies for Negative Feedback and Criticism
• Building Trust and Transparency on Social Media
• Social Media Trends and Innovations
• Social Media Trends for 2024 and Beyond
• The Power of Video Content and Live Streaming
• Social Commerce and the Role of E-commerce on Social Media
• The Future of AI and Automation in Social Media
• Social Media Communication and Ethics
• Ethical Rules and Communication Standards on Social Media
• Personal and Corporate Account Management
• Influencer Marketing and Ethical Boundaries
• Social Media Ethics and Legal Obligations
• Advanced Strategies in Social Media Management
• Effective Brand Management on Social Media
• Viral Marketing Strategies
• Influencer Collaborations and Sponsorships
• Inclusive and Participatory Communication Methods via Social Media

The training is open for corporate partnerships (package for institutions/companies) and individual applications are not accepted. The content of the training can be adapted according to the profile and needs of the corporate participants. After mutual discussions, the scope and method of the training (In-person, Online) will be determined and the relevant processes will be completed. Once an agreement is reached, the suitable days and times for the participants from your organization and the instructors will be coordinated, and the location of the training will be determined.