This training is for professional development purposes, and the certificate obtained does not replace the MYK certification for trainings that require an MYK certificate.

Training Objective

The Search Engine Optimization (SEO) Training Program teaches participants strategies to help their websites rank higher in search engines. It provides comprehensive knowledge on keyword research, on-page and off-page optimization techniques, SEO analysis tools, and content creation strategies.

Training Content

• 1. Introduction to SEO
• What is SEO?: What is SEO (Search Engine Optimization), how does it work, and why is it important?
• Fundamentals of SEO: The key elements of SEO and how internet users interact with search engines.
• How Search Engines Work: How Google and other search engines rank websites, factors influencing algorithms.
• 2. Keyword Research and Strategy Development
• What is a Keyword?: The role of keywords in SEO, how to choose the right keywords.
• Keyword Research Tools: How to use tools like Google Keyword Planner, SEMrush, Ahrefs, Moz, etc.
• Keyword Targeting: Differences between long-tail and short-tail keywords.
• Keyword Strategy: How to create an effective keyword strategy for your website.
• 3. On-Page SEO
• Title Tags: Creating SEO-friendly title tags and their importance.
• Meta Descriptions: Techniques for writing SEO-optimized meta descriptions.
• URL Structure: How to create SEO-friendly URL structures.
• H1 and H2 Tags: The importance of heading tags to organize content and provide clear information to search engines.
• Content Optimization: Creating high-quality content that aligns with keywords, user-friendly content strategies.
• Image Optimization: How to optimize images for SEO.
• 4. Off-Page SEO
• Backlink Strategies: Methods for acquiring high-quality backlinks, the role of backlinks in SEO.
• The Role of Social Media in SEO: How social media shares and interactions impact SEO.
• Guest Posting and Content Sharing: Collaborating with other websites to acquire backlinks.
• 5. Technical SEO
• Website Speed and SEO: Improving your website speed and its effect on SEO.
• Mobile Compatibility: Adapting to Google’s mobile-first indexing algorithm.
• Structured Data and Schema Markup: Enhancing SEO by providing search engines with more meaningful information.
• Robots.txt and XML Sitemap: Giving search engines information about site structure and managing page access.
• Broken Links and Redirects: Fixing broken links and using correct redirects.
• 6. Content Marketing and its Relationship with SEO
• How Content Marketing Contributes to SEO: Developing SEO-friendly content strategies.
• Blog Posts and SEO: How blog posts can improve SEO and the importance of content planning.
• Video and Visual Content: The impact of video and images on SEO, SEO-friendly media optimization.
• 7. SEO Analysis and Performance Tracking
• Google Analytics and SEO: Tracking website traffic and measuring SEO impact.
• Using Google Search Console: Seeing how search engines crawl and rank your website.
• SEO Reports and Improvements: Monitoring SEO performance and steps for improvement.
• 8. Local SEO
• The Importance of Local SEO: SEO strategies for local businesses.
• Using Google My Business (GMB): Setting up and managing a Google My Business account.
• Local Keywords: Reaching the target audience with local keywords.
• 9. The Future of SEO and Trends
• SEO and Artificial Intelligence: The relationship between search engines and AI, the importance of AI in SEO.
• Voice Search: The impact of voice search on SEO and voice search optimization.
• Video Search and SEO: SEO strategies for video content.
• Bert and RankBrain: Developments in Google’s latest algorithms and their impact on SEO.
• 10. SEO Success Metrics
• SEO Success Metrics: Metrics like keyword rankings, traffic, conversion rates to track SEO success.
• Calculating ROI (Return on Investment) with SEO: Evaluating the financial contribution of SEO efforts to your business.

The training is open to corporate collaborations (institution/company packages), and individual applications are not accepted. The training content can be re-planned according to the corporate participant profile and needs. After mutual discussions, the scope and method of the training (in-person, online) will be determined, and the process will be completed. If an agreement is reached, the appropriate days and times for your institution’s participants and our instructors will be arranged, and the training location will be determined.