This training is for professional development purposes; the certificate obtained does not replace the MYK authorization certificate for trainings where an MYK authorization certificate is mandatory.

Pricing Policies Training Program

The Pricing Policies Training Program aims to help businesses develop effective pricing strategies to increase profitability. Participants learn key topics such as market analysis, cost calculation, and competitive pricing to make accurate pricing decisions.

1. Introduction to Pricing Strategies

• The role of pricing in business strategy
• The importance and fundamental principles of pricing policies
• Types of pricing strategies: cost-based, value-based, competitive pricing

2. Market and Competitor Analysis

• Target market and segmentation
• Conducting competitor analysis and competitive pricing
• Price elasticity analysis

3. Cost Calculation and Profit Margins

• Calculation of fixed and variable costs
• Determining profit margins for pricing
• Impact of cost increases on pricing

4. Value-Based Pricing

• Customer value analysis
• Value-based pricing strategies
• Balancing price and value

5. Psychological Pricing

• Price psychology and customer behavior
• Psychological pricing techniques (e.g., pricing at 9.99)
• Discount and promotion strategies

6. Dynamic and Flexible Pricing

• Pricing according to demand, seasonal changes, and market conditions
• Price changes and flexible pricing strategies

7. Implementation and Communication of Pricing Policies

• Communicating pricing decisions to customers
• Strategies for increasing or decreasing prices
• Managing customer reactions after price changes

8. Price Monitoring and Evaluation

• Monitoring the effectiveness of pricing policies
• Periodically reviewing pricing strategies
• Quick adaptation to market changes

The training is open for institutional cooperation (packages for organizations/companies as legal entities); individual applications are not accepted. The content of the training can be re-planned according to the profile and needs of institutional participants. Through mutual discussions, the scope and method of training (face-to-face, online) are determined and relevant processes completed. Upon agreement, suitable days, times, and training location are arranged for your institution’s participants and our instructors.