Customer Relationship Management Training is designed for professionals aiming to increase customer satisfaction and loyalty. Optimize your business processes with effective communication, CRM system usage, complaint management, and sales techniques.

The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.

1. Introduction to Customer Relationship Management

• The importance of customer relationship management

• The concept of CRM and its role in business

2. Effective Communication Techniques

• Verbal and written communication skills

• Empathy and active listening methods

• Establishing proper communication with customers

3. Use of CRM Systems

• Basic features of CRM software

• Managing and analyzing customer data

• Using CRM in sales and marketing processes

4. Customer Satisfaction and Loyalty

• Understanding customer expectations

• Complaint management and problem-solving strategies

• Methods to build loyal customers

5. Sales Techniques and Marketing Strategies

• Persuasion and negotiation skills

• Cross-selling and after-sales services

• The role of digital marketing tools in customer relations

6. Performance Measurement and Reporting

• Customer relationship performance indicators

• Reporting techniques and analysis

• Using data for continuous improvement

The training is open to corporate partnerships (institution/company legal entities) and individual applications are not accepted. The training content can be re-planned according to the corporate participant profile and your needs. After mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the relevant processes will be completed. If an agreement is reached, suitable dates and times for your institution’s participants and our instructors will be set, along with the location of the training.