This training is for professional development purposes, and the certificate received does not replace the MYK (National Vocational Qualification) certification required for MYK-accredited training programs.

Customer Relationship Management Training Program

Customer Relationship Management Training is designed for professionals aiming to increase customer satisfaction and loyalty. Optimize your business processes with effective communication, CRM system usage, complaint management, and sales techniques.

1. Introduction to Customer Relationship Management

• The importance of customer relationship management

• The concept of CRM and its role in business

2. Effective Communication Techniques

• Verbal and written communication skills

• Empathy and active listening methods

• Establishing proper communication with customers

3. Use of CRM Systems

• Basic features of CRM software

• Managing and analyzing customer data

• Using CRM in sales and marketing processes

4. Customer Satisfaction and Loyalty

• Understanding customer expectations

• Complaint management and problem-solving strategies

• Methods to build loyal customers

5. Sales Techniques and Marketing Strategies

• Persuasion and negotiation skills

• Cross-selling and after-sales services

• The role of digital marketing tools in customer relations

6. Performance Measurement and Reporting

• Customer relationship performance indicators

• Reporting techniques and analysis

• Using data for continuous improvement

This training is open for institutional cooperation (for legal entities such as institutions/companies), and individual applications are not accepted. Depending on the profile and needs of institutional participants, the content of the training can be restructured. After mutual discussions, the scope and method of the training (In-person, Online) will be determined and the relevant processes completed. In case of agreement, the suitable days and times for your participants and our instructors will be organized and the training location will be determined.