This training is intended for professional development, and the certificate obtained does not replace the MYK authorization certificate required for certain trainings.

This training program aims to teach participants the fundamentals of sustainability communication and equip them with the skills to integrate sustainability principles into corporate communication. Participants will gain knowledge in developing effective communication strategies, conducting target audience analysis, and crafting messages that increase social awareness. The goal is to create an interactive and collaborative environment throughout the process.

Training Program

• 1. Introduction
• 1.1. What is Sustainability?
• Definition and importance of the concept
• Sustainability development principles
• 1.2. What is Communication?
• Definition and types of communication
• The role of corporate communication
• 2. Fundamentals of Sustainability Communication
• 2.1. What is Sustainability Communication?
• Definition and scope
• Goals of sustainability communication
• 2.2. Key Principles
• Transparency
• Accountability
• Inclusiveness
• 3. Corporate Communication and Sustainability
• 3.1. The Importance of Corporate Communication
• Developing communication strategies
• Reputation management
• 3.2. Sustainable Corporate Communication
• Communication aligned with sustainability goals
• Internal and external communication strategies
• 4. Sustainability Communication Strategies
• 4.1. Identifying Target Audience
• Target audience analysis
• Choosing mass communication tools
• 4.2. Message Development
• Effective message design
• Storytelling and emotional connection
• 4.3. Communication Channels
• Traditional and digital media
• Using social media
• 5. Applications of Sustainability Communication
• 5.1. Successful Examples
• National and international best practice examples
• Sustainability reports and communication
• 5.2. Crisis Management
• Communication strategies during sustainability crises
• Reputation management and post-crisis communication
• 6. Education and Awareness
• 6.1. Internal Training Programs
• Sustainability training for employees
• Building corporate culture
• 6.2. Public Awareness
• Raising sustainability awareness in the community
• Collaboration and partnerships
• 7. Monitoring and Evaluation
• 7.1. Measuring Communication Effectiveness
• Performance indicators
• Feedback mechanisms
• 7.2. Continuous Improvement
• Updating communication strategies
• Evaluating successes and lessons learned
• Training Materials
• Presentation files
• Informational brochures
• Workbooks
• Case studies and example projects
• Training Methods
• Interactive presentations
• Group discussions
• Workshops
• Practical activities

This content is designed to teach participants the fundamentals, strategies, and sustainability of corporate communication.

This training is open to institutional collaborations (corporate or organizational packages), and individual applications are not accepted. The training content can be restructured based on the profile and needs of institutional participants. After mutual discussions, the scope and method of the training (In-person, Online) are determined, and the relevant processes are completed. Upon agreement, the appropriate days and times for your organization's participants and our instructors are arranged, along with the training venue.