1. Introduction to Google Tools
What are Google Tools?
Google Tools offer powerful tools that can be used in digital marketing, business efficiency, and data analysis. These tools help companies optimize their business processes.
Advantages of Google Tools
Google Tools provide user-friendly interfaces, cloud-based structures, and a wide range of functionalities, from data analysis to business management.
2. Google Analytics Training
Introduction to Google Analytics
Google Analytics is a powerful analysis tool for tracking your website's traffic, understanding user behavior, and improving your digital marketing strategies. The training covers setting up a Google Analytics account and basic configuration.
User Behavior Analysis
Learn where your website visitors spend more time, which content is more engaging, and much more.
Campaign Tracking and Performance Reporting
Advanced analytical skills such as measuring the effectiveness of digital campaigns, creating performance reports, and tracking conversion rates are taught using Google Analytics.
3. Google Ads Training
Introduction to Google Ads
Google Ads helps you reach your target audience through search engine advertising, as well as video, display, and mobile advertising channels. The training covers creating a Google Ads account and setting up basic campaigns.
Keyword Research and Targeting
Strategies for selecting the right keywords and reaching the right audience are developed for your advertising goals.
Google Ads Campaign Management
The training teaches how to manage your Google Ads campaigns, optimize your advertising budget, and monitor ad performance.
4. Google Drive and Google Docs Training
Introduction to Google Drive
Google Drive is a cloud-based storage and file-sharing service. Participants learn how to store and share files using Google Drive.
Google Docs, Sheets, and Slides
Collaborative working techniques are developed using Google Docs, Google Sheets, and Google Slides. Detailed information is provided on editing documents, collaborating, and sharing files.
5. Google Search Console Training
Introduction to Google Search Console
Google Search Console helps you monitor the performance of your website in Google search results. This training provides a comprehensive overview of the basic reports and features in Search Console.
Site Performance and SEO Optimization
Participants learn how to identify site errors, improve SEO performance, and analyze search queries using Search Console.
6. Google Tag Manager Training
Introduction to Google Tag Manager
Google Tag Manager is a tool that allows you to manage tags on your website. This training teaches how to add and manage tags with Google Tag Manager.
Tag Management and Tracking
The training covers how to add tags to track visitor interactions and how to integrate tags with Google Analytics and Google Ads.
7. Google My Business Training
Introduction to Google My Business
Google My Business lets you manage your business information on Google to increase your online visibility. Participants learn how to create a Google My Business account and manage their business profile.
Local SEO and Statistics
Participants are provided with the steps required to become more visible in local searches, manage customer reviews, and analyze statistics through Google My Business.
8. Google Keyword Planner and SEO Tools Training
Keyword Research
Google Keyword Planner helps you choose the right keywords for your SEO strategies. The training covers how to find the right keywords and analyze search volume and competition levels.
Using Google Tools for SEO
SEO practices such as content optimization, backlink analysis, and technical SEO improvements are taught using Google SEO tools.
9. Applied Projects and Case Studies
Project Management and Analysis
Participants work on real-world scenarios based on Google Tools, creating projects using Google Analytics, Google Ads, and SEO tools.
Monitoring Website Performance
Participants learn how to monitor the performance of their website using Google Search Console and Analytics and how to develop strategies to increase web traffic.
10. Post-Training Career Guidance and Resources
Digital Marketing Career Opportunities
Information is provided on career opportunities in digital marketing with knowledge of Google Tools, Google certifications, and educational resources.
Continuous Learning and Resources
Participants are guided on continuous learning resources and advanced-level training for Google Tools.