This training is intended for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate required for trainings that mandate MYK authorization.

Marketing and Campaigns Training Program in the Banking Sector

This training aims to provide participants with the skills to develop marketing strategies for banking products, analyze target audiences, and create effective campaigns. The program aims to train marketing professionals in the banking sector.

1. Introduction and Basic Concepts

• Overview of Banking Marketing: The basic functions of banking and the role of marketing in the banking sector. Creating customer loyalty through banks’ marketing strategies.
• Differences Between Marketing and Sales: The distinction between marketing and sales processes in the banking sector, and the integration of marketing with sales.
• Digital Marketing in Banking: How digital marketing can be integrated into banking, online banking, and the role of digital tools in marketing.

2. Marketing of Banking Products and Services

• Product Portfolio and Differentiation: Marketing strategies for banking products (deposits, loans, insurance products, investment instruments) and portfolio diversification.
• Product Development and Market Launch: Creation of new banking products, launching them to the market, and launch strategies.
• Target Audience Analysis: Customizing banking products according to the target audience, customer segmentation, and customer analyses.

3. Advertising and Communication Strategies in Banking

• Advertising Methods and Media Planning: Advertising and promotion strategies for banks, media selection, and integration of digital and traditional advertising.
• Content Marketing: Content marketing strategies for banking services and products, blogs, videos, e-books, and the use of social media.
• Storytelling: Building brand awareness through effective storytelling and strengthening customer connections.

4. Campaign Management and Strategies

• Campaign Planning and Execution: Planning banking campaigns, setting objectives, and campaign management processes.
• Digital Campaigns: Creating digital campaigns, social media, SEO, SEM, email marketing, and online advertising strategies.
• Campaign Performance Evaluation: Measuring campaign results, effectiveness analysis, and ROI (Return on Investment) calculations.

5. Customer Relations and Loyalty Programs

• Customer Loyalty and Relationship Management: Managing customer relationships in banking, loyalty strategies, rewarding, and methods to increase customer satisfaction.
• Loyalty Program Design: Creating bank loyalty programs, ensuring customer commitment through promotions, rewards, and incentives.
• Data-Driven Marketing: Analysis of customer data, personalized marketing strategies, and the use of data.

6. Digital Transformation and Banking Marketing

• Digital Transformation in Banking: Digitalization processes in the banking sector and how digital marketing transforms banks’ customer acquisition and relationships.
• Mobile Banking and Applications: Mobile banking applications, mobile marketing, and the effectiveness of in-app campaigns.
• FinTech and Banking Innovation: The role of FinTech in banking marketing, innovative technologies, and campaign strategies with payment systems.

7. Crisis Management and Communication

• Crisis Communication: Dealing with adverse situations in the banking sector, crisis communication strategies, and effective crisis management.
• Post-Crisis Marketing Strategies: Improving customer relationships after a crisis, rebuilding brand image, and ensuring customer trust.

8. Performance Measurement and Reporting

• Marketing KPIs and Performance Measurement: Key performance indicators for banking marketing campaigns, customer acquisition, conversion rates, customer satisfaction, and loyalty.
• ROI and Campaign Evaluation: Return on investment (ROI) calculations, measuring campaign effectiveness, and identifying areas for improvement.

9. Ethical and Legal Regulations

• Ethical Principles in Banking Marketing: Ethical rules in banking marketing, customer privacy, data security, and regulatory obligations.
• Legal Regulations and Compliance: Legal regulations in the banking sector and rules to be followed in advertising and campaign strategies.

10. Career and Certifications

• Career Paths: Opportunities and career development paths for those who want to pursue a career in marketing in the banking sector.
• Certifications and Training Opportunities: Certificates to be awarded to participants who successfully complete the program and career opportunities in the field of banking marketing.

The training is open to corporate collaboration (institution/company legal entity packages), and individual applications are not accepted. The training content can be restructured according to the corporate participant profile and needs. As a result of mutual discussions, the scope and method of the training (Face-to-Face, Online) are determined and the relevant processes are completed. If an agreement is reached, suitable days and times for your institution’s participants and our instructors, as well as the training location, are determined.