This training is for professional development purposes and does not replace the MYK certification required for mandatory trainings.

Salesperson Training

The salesperson training aims to equip retail employees with effective sales techniques, customer relationship skills, and product knowledge. This training seeks to improve sales performance, ensure customer satisfaction, and enhance business efficiency.

1. Effective Sales Techniques

• Sales Process: Stages of the sales process including initial contact, needs analysis, product recommendation, closing, and after-sales service.
• Cross-Selling and Upselling: Offering customers alternative or additional products based on their interests.
• Persuasive Selling: Techniques to influence the customer's decision-making process and guide them to purchase.
• Closing Techniques: Methods used to successfully finalize the sale.

2. Customer Relationship Management

• Understanding Customer Needs: Analyze customer demands accurately and offer suitable products.
• Effective Communication: Build trust through proper and effective communication with customers.
• Handling Customer Complaints: Approach complaints constructively and turn negative situations into positive experiences.
• Building Customer Loyalty: Establish long-term relationships to create a loyal customer base.

3. Product Knowledge and Presentation

• Product Introduction: Gain in-depth knowledge about product features, benefits, and applications.
• Explaining Benefits: Effectively explain how the product provides solutions and advantages to the customer.
• Storytelling: Present the product or service in a meaningful and engaging way.
• New Products and Promotions: Keep up with new products and campaigns and share them with customers.

4. Communication and Negotiation Skills

• Active Listening: Develop active listening skills to understand customer needs accurately.
• Persuasion and Negotiation: Negotiate effectively regarding pricing and payment options.
• Body Language and Verbal Communication: Use body language and verbal cues effectively to interact with customers.
• Empathy: Understand the customer's perspective and guide them appropriately.

5. Time Management and Organization

• Multitasking: Prioritize tasks while serving multiple customers simultaneously.
• Effective Time Use: Manage time efficiently to improve service quality.
• Handling Stressful Situations: Maintain productivity during peak sales periods.

6. Store Layout and Hygiene

• Store Layout: Properly display products, organize shelves, and provide appealing visual presentation.
• Cleanliness and Hygiene: Comply with store hygiene standards and ensure products are clean and orderly.
• Product Labeling and Pricing: Ensure correct labeling and pricing of products.

7. Sales Reporting and Analysis

• Monitoring Sales Performance: Prepare daily, weekly, and monthly sales reports and analyze progress toward goals.
• Data-Driven Sales Strategies: Use customer data to optimize sales processes.
• Achieving Sales Targets: Evaluate performance to meet sales objectives.

8. Technology and Digital Tools

• POS Systems: Use digital systems effectively for sales transactions.
• E-Commerce and Online Sales: Support online sales processes and interact with customers via digital platforms.
• Digital Communication: Reach customers using social media and digital advertising.

9. Motivation and Personal Development

• Self-Improvement: Training and strategies to support personal and professional growth.
• Intrinsic Motivation: Increase motivation under challenges and focus on sales goals.
• Teamwork and Collaboration: Work harmoniously within a team to achieve sales targets.

The training is open to institutional cooperation (packages for institutions/companies) and individual applications are not accepted. The content can be adapted to the profile and needs of institutional participants. After mutual discussions, the training scope and method (In-Person, Online) are determined and the process is completed. Upon agreement, suitable dates, times, and training locations are coordinated with our instructors and your participants.