This training is designed for professional development purposes, and the certificate obtained does not substitute the MYK qualification certificate in programs where such certification is mandatory.

Training Content

Definition and Importance of Reputation Management

• Corporate and individual reputation concepts, the strategic role of reputation for businesses in today’s world.

Corporate Brand Value and Reputation Relationship

• Brand perception, trust, and the contribution of reputation to sustainable success.

Reputation Management in the Digital Environment

• Protecting digital reputation through social media, online news, and user reviews.

Crisis Communication and Reputation Management

• Strategies to prevent reputation loss during crises, with real-life case studies.

Media Relations and Public Perception

• Methods of effective communication with the press and accurate message management.

Employee Behavior and Internal Communication Strategies

• The impact of internal communication on external reputation, the role of employees, and the importance of corporate culture.

Identifying and Preventing Reputation Risks

• Analysis of potential reputation threats and planning risk management strategies.

Reputation Measurement and Performance Indicators

• Methods for monitoring, evaluating, and reporting reputation performance.

Ethical Management and Corporate Responsibility

• Principles of transparency, accountability, and ethics for sustainable reputation.

Leadership and Spokesperson Skills that Build Reputation

• Communication style of organizational leaders and their stance during crises.

(MY)