This training is for professional development purposes, and the certificate received does not replace the MYK (National Vocational Qualification) certification required for MYK-accredited training programs.

Reputation Management Training

The Reputation Management Training program equips participants with strategic skills to strengthen brand value and build trust. It offers an opportunity to prevent potential reputation losses through effective communication techniques during crises.

1. Fundamentals of Reputation Management

• Definition and importance of reputation management
• Corporate and individual reputation concepts, and the strategic role of reputation in businesses today
• The relationship between corporate brand value and reputation
• Brand perception, trust, and the contribution of reputation to sustainable success

2. Reputation Management in the Digital Environment

• Managing digital reputation through social media, online news, and user reviews

3. Crisis Communication and Reputation Management

• Strategies to prevent reputation loss during crises, case study analyses

4. Media Relations and Public Perception

• Effective communication with the press, managing the right messaging

5. Employee Behavior and Internal Communication Strategies

• The impact of internal communication on external reputation, the role of employees, and the importance of corporate culture

6. Identifying and Preventing Reputation Risks

• Analysis of potential reputation threats and risk management planning

7. Reputation Measurement and Performance Indicators

• Methods for monitoring, evaluating, and reporting reputation

8. Ethical Management and Corporate Responsibility

• Ethical principles for transparency, accountability, and sustainable reputation

9. Reputation-Enhancing Leadership and Spokesmanship Skills

• Communication style of leaders representing the organization and their stance during crises

This training is open for institutional cooperation (for legal entities such as institutions/companies), and individual applications are not accepted. Depending on the profile and needs of institutional participants, the content of the training can be restructured. After mutual discussions, the scope and method of the training (In-person, Online) will be determined and the relevant processes completed. In case of agreement, the suitable days and times for your participants and our instructors will be organized and the training location will be determined.