This training program aims to teach participants the fundamentals of sustainability communication and to equip them with the skills to integrate sustainability principles into corporate communication. Participants will gain knowledge in developing effective communication strategies, conducting audience analysis, and crafting messages, thereby discovering methods to enhance social awareness. The program seeks to foster an environment of interaction and collaboration throughout this process.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
1. Introduction
1.1. What is Sustainability?
- Definition and importance of the concept
- Principles of sustainable development
1.2. What is Communication?
- Definition and types of communication
- Role of corporate communication
2. Fundamentals of Sustainability Communication
2.1. What is Sustainability Communication?
- Definition and scope
- Objectives of sustainability communication
2.2. Core Principles
- Transparency
- Accountability
- Participation
3. Corporate Communication and Sustainability
3.1. Importance of Corporate Communication
- Development of communication strategies
- Reputation management
3.2. Sustainable Corporate Communication
- Communication aligned with sustainability goals
- Internal and external communication strategies
4. Sustainability Communication Strategies
4.1. Identifying Target Audiences
- Target audience analysis
- Selection of mass communication tools
4.2. Message Development
- Effective message design
- Storytelling and emotional connection
4.3. Communication Channels
- Traditional and digital media
- Use of social media
5. Sustainability Communication Practices
5.1. Successful Examples
- National and international best practice examples
- Sustainability reports and communication
5.2. Crisis Management
- Communication strategies in sustainability crises
- Reputation management and post-crisis communication
6. Education and Awareness
6.1. Internal Training Programs
- Sustainability training for employees
- Building corporate culture
6.2. Social Awareness
- Raising awareness of sustainability in society
- Collaboration and partnerships
7. Monitoring and Evaluation
7.1. Measuring Communication Effectiveness
- Performance indicators
- Feedback mechanisms
7.2. Continuous Improvement
- Updating communication strategies
- Evaluating successes and lessons learned
Training Materials
- Presentation slides
- Informative brochures
- Workbooks
- Case studies and example projects
Training Methods
- Interactive presentations
- Group discussions
- Workshops
- Practical activities
This content is designed to teach participants the fundamentals of sustainability communication, strategies, and the sustainability of corporate communication.
The training is open to corporate collaboration, and individual applications are not accepted. The training content can be restructured according to the corporate participant profile and your needs. Following mutual discussions, the scope of the training and the method (in-person or online) will be determined, and the relevant processes will be completed. If an agreement is reached, suitable dates and times for your organization’s participants and our instructors will be established, along with the location of the training.