This training is intended for professional development, and the certificate obtained does not replace the MYK authorization certificate for trainings that require it.

Objective of the Training

The Stakeholder Concept training aims to equip participants with the skills to correctly analyze and manage the stakeholders of organizations. This training provides the necessary knowledge to understand stakeholders' expectations, establish effective communication, and develop sustainable strategies. Stakeholder management is a critical tool that supports the long-term success of organizations.

Training Content

• THE BASIC DEFINITION OF THE STAKEHOLDER CONCEPT
• What is a stakeholder? Who can be a stakeholder?
• The differences between internal and external stakeholders
• The importance of the stakeholder concept in business
• CATEGORIZING AND ANALYZING STAKEHOLDERS
• Types of stakeholders: Customers, employees, suppliers, investors, government, local community, etc.
• How to conduct stakeholder analysis
• Creating a stakeholder map based on power and interest analysis
• STAKEHOLDER MANAGEMENT STRATEGIES
• Identifying stakeholders' expectations and needs
• Methods for effective communication with stakeholders
• The role of stakeholders in decision-making processes
• EFFECTIVE COMMUNICATION AND PERSUASION TECHNIQUES
• Strategies for communicating with different stakeholder groups
• Persuasion techniques and crisis management
• The impact of communication strategies on stakeholder relationships
• Aligning stakeholder expectations with organizational goals
• Ensuring sustainability and stakeholder satisfaction
• Building long-term relationships with stakeholders
• CASE STUDIES AND PRACTICAL APPLICATIONS
• Stakeholder management analysis through real-world examples
• Examining successful stakeholder management strategies
• Participants developing solutions related to their own organizations

This training is open for corporate cooperation (institution/company packages), and individual applications are not accepted. The content of the training can be re-planned according to the institutional participant profile and needs. After mutual discussions, the scope and method of the training (In-person, Online) are determined, and the relevant processes are completed. If an agreement is reached, the appropriate days and times for your institution's participants and our instructors will be arranged, and the location of the training will be set.