This training is aimed at professional development, and the certificate obtained does not replace the MYK authorization certificate required for certain trainings.

Objective of the Training

The Corporate Culture and Corporate Communication Training Program aims to strengthen the cultural values of organizations while developing effective communication strategies. Participants will contribute to organizational success by improving internal collaboration, leadership, and employee interaction.

Training Content

• THE FOUNDATIONS OF CORPORATE CULTURE
• What is Corporate Culture?: The definition, elements, and its impact on organizational success.
• The Importance of Corporate Culture: The effect of corporate culture on work practices, employee motivation, and customer relations.
• Corporate Culture and Corporate Values: The key steps in creating an effective corporate culture and disseminating values.
• Corporate Mission and Vision: Cultural alignment and communication strategies in line with the organization's goals and objectives.
• THE FOUNDATIONS OF CORPORATE COMMUNICATION
• What is Communication?: The definition, importance, and role of communication in the business world.
• Components of Corporate Communication: Internal and external communication, written and verbal communication methods.
• Communication Channels: Effective use of various communication tools and choosing the right channel.
• Transparency and Trust in Communication: Building trust and ensuring transparency and reliability in internal and external communications.
• EFFECTIVE COMMUNICATION STRATEGIES
• Internal Communication Effectiveness: Openness, understanding, and interaction in employee communications.
• External Communication Effectiveness: Effective communication methods with customers, suppliers, and other stakeholders.
• Effective Written Communication: Writing emails, reports, and meeting notes, and using written language professionally.
• Verbal Communication Skills: Meeting management, persuasive speaking, and effective speaking techniques.
• CORPORATE COMMUNICATION TOOLS AND CHANNELS
• Selecting and Using Communication Tools: Effective use of tools such as email, surveys, intranet, video conferences.
• Meeting Management: Conducting successful meetings, managing discussions, achieving goals.
• Internal Surveys and Feedback: Gathering employee opinions and using feedback for continuous improvement.
• Internal Communication Policies and Protocols: Rules and standards to follow in internal communication.
• LEADERSHIP AND COMMUNICATION IN CORPORATE CULTURE
• The Relationship Between Leadership and Communication: How effective leaders communicate, the impact of leadership styles on communication.
• Leadership Communication and Motivation: Motivating employees and strengthening corporate culture through leadership communication.
• Diversity and Inclusion in Corporate Communication: Communicating effectively with employees from diverse cultural backgrounds and creating an inclusive work environment.
• CHANGING AND IMPROVING CORPORATE CULTURE
• Change Management in Corporate Culture: Effectively managing changes in corporate culture.
• Innovation and Continuous Development in Corporate Communication: Innovative approaches in communication strategies, the impact of digital transformation.
• Employee Communication During Change Processes: Informing employees about changes and strategies for dealing with resistance to change.
• CORPORATE IMAGE AND REPUTATION MANAGEMENT IN COMMUNICATION
• What is Corporate Image?: How the organization is perceived externally, the importance of corporate image.
• Reputation Management: Protecting and developing reputation through communication strategies.
• Crisis Communication: Dealing with negative situations, effective communication strategies during crises.
• PRACTICAL APPLICATIONS AND CASE STUDIES
• Real-World Scenarios: Participants develop solutions for various business scenarios.
• Designing a Corporate Communication Plan: Participants create an internal communication plan.
• Assessment of Leadership and Communication Skills: Improving communication skills through feedback.

This training is open to corporate partnerships (institution/company legal entity package), and individual applications are not accepted. The training content can be reorganized based on the corporate participant profile and needs. After mutual discussions, the scope of the training and the method (Face-to-Face, Online) will be determined, and the relevant processes will be completed. If an agreement is reached, suitable days and times for your organization's participants and our instructors will be determined, and the training location will be decided.