The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.

1. Fundamentals of Corporate Culture

• What is Corporate Culture?: Definition, elements, and its impact on organizational success.

• The Importance of Corporate Culture: The effect of corporate culture on business practices, employee motivation, and customer relationships.

• Corporate Culture and Corporate Values: Key steps in building an effective corporate culture and spreading organizational values.

• Corporate Mission and Vision: Cultural alignment and communication strategies aligned with the organization’s goals and objectives.

2. Fundamentals of Corporate Communication

• What is Communication?: Definition, importance, and the role of communication in the business world.

• Components of Corporate Communication: Internal and external communication, written and verbal communication methods.

• Communication Channels: Effective use of various communication tools and selecting the right channels.

• Transparency and Trust in Communication: Building trust in internal and external communication, ensuring transparency and reliability.

3. Effective Communication Strategies

• Internal Communication Effectiveness: Openness, understanding, and interaction among employees.

• External Communication Effectiveness: Effective communication with customers, suppliers, and other stakeholders.

• Effective Written Communication: Writing professional emails, reports, and meeting notes, and using written language effectively.

• Verbal Communication Skills: Meeting management, persuasive speaking, and effective speaking techniques.

4. Internal Communication Channels and Tools

• Selecting and Using Communication Tools: Effective use of tools such as emails, surveys, intranet, and video conferencing.

• Meeting Management: Conducting successful meetings, managing discussions, and achieving meeting goals.

• Internal Surveys and Feedback: Gathering employee opinions and using feedback for continuous improvement.

• Internal Communication Policies and Protocols: Rules and standards to follow in internal communication.

5. Leadership and Communication in Corporate Culture

• Leadership and Communication Relationship: How effective leaders communicate and the impact of leadership styles on communication.

• Leadership Communication and Motivation: Motivating employees and strengthening organizational culture through leadership communication.

• Diversity and Inclusion in Corporate Communication: Effective communication with employees from diverse cultural backgrounds and creating an inclusive work environment.

6. Corporate Culture Change and Improvement

• Managing Change in Corporate Culture: Effectively managing changes in corporate culture.

• Innovation and Continuous Improvement in Corporate Communication: Innovative approaches in communication strategies, the impact of digital transformation.

• Employee Communication in Change Processes: Informing employees during change processes, strategies for managing resistance to change.

7. Corporate Image and Reputation Management in Communication

• What is Corporate Image?: How the organization is perceived externally and the importance of corporate image.

• Reputation Management: Protecting and enhancing reputation through communication strategies.

• Crisis Communication: Dealing with negative situations, effective communication strategies during crises.

8. Practical Applications and Case Studies

• Real-World Scenarios: Participants work on solving different business scenarios.

• Designing a Corporate Communication Plan: Participants design an internal communication plan.

• Evaluating Leadership and Communication Skills: Improving communication skills through feedback.