The Digital Transformation Training Program helps businesses improve their processes by effectively using digital technologies. It equips participants with the skills to develop digital strategies, increase efficiency, and gain a competitive advantage. This training provides the competencies needed for a successful transformation in the digital age.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
Fundamentals of Digital Transformation
- What is digital transformation? Definition and importance in the business world.
- Benefits of digital transformation processes for businesses.
- Key elements of digital transformation: Technology, culture, and leadership.
Digital Strategies and Business Model Innovation
- Creating digital strategies: Setting goals and planning.
- Business model innovation: Developing innovative business models with digital technologies.
- Integration of digitalization into business processes and value creation.
Technology and Digital Infrastructure
- Digital technologies such as cloud computing, artificial intelligence, big data, and IoT (Internet of Things).
- Integration of digital infrastructure into business processes.
- Data security and cybersecurity measures.
Data and Analytics Usage
- The power of data: Big data, data analytics, and decision support systems.
- Creating data-driven business strategies.
- Real-time data analysis and reporting tools.
Digital Culture and Change Management
- Creating a digital culture and organizational change management.
- Strategies for helping employees adapt to digital transformation.
- Digital leadership and organizational transformation.
Customer Experience and Digital Marketing
- Digital marketing strategies: SEO, social media, content marketing.
- Improving customer experience with digital tools.
- Omnichannel marketing and digital customer interaction.
Industry 4.0 and Digital Transformation
- The concept of Industry 4.0 and its relation to digital transformation.
- Use of digital technologies in manufacturing processes.
- Automation, robotic processes, and artificial intelligence applications.
Strategic Methods for Success in Digital Transformation
- Planning and managing digital transformation projects.
- Successful digital transformation examples.
- Challenges encountered during the digital transformation process and solutions.
Performance Measurement and Monitoring in Digital Transformation
- Monitoring digital transformation projects and performance evaluation.
- The process of achieving digital transformation goals.
- Performance indicators and feedback systems.
Future Trends and the Future of Digital Transformation
- The latest trends and innovative technologies in digital transformation.
- Artificial intelligence, blockchain, 5G, and more.
- The role of digital transformation in the future of business.
The training is open to corporate collaborations, and individual applications are not accepted. The training content can be re-planned based on the corporate participant profile and your specific needs. Following mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the related processes will be completed. If an agreement is reached, the suitable dates and times for your institution's participants and our instructors, as well as the location of the training, will be determined.