This training is for professional development purposes and the certificate obtained does not replace the MYK authorization certificate required for trainings where MYK authorization is mandatory.

Purpose of the Training

The Google Tools Training Program aims to teach participants how to use Google's most popular tools efficiently. This training provides competence in digital marketing, data analysis, and business productivity using tools such as Google Analytics, Google Ads, and Google Drive.

Training Content

• 1. Introduction to Google Tools
• What are Google Tools?
• Google Tools provide powerful tools for digital marketing, business productivity, and data analysis. These tools help companies optimize their business processes.
• Advantages of Google Tools
• Google Tools offer a wide range of features, from data analysis to business management, with user-friendly interfaces and cloud-based structure.
• 2. Google Analytics Training
• Introduction to Google Analytics
• Google Analytics is a powerful tool for tracking your website traffic, understanding user behavior, and improving your digital marketing strategies. The training covers account setup and basic configuration.
• User Behavior Analysis
• Learn which pages your visitors spend the most time on, which content attracts more attention, and more.
• Campaign Tracking and Performance Reporting
• Participants learn advanced analytics skills such as measuring campaign effectiveness, generating performance reports, and tracking conversion rates.
• 3. Google Ads Training
• Introduction to Google Ads
• Google Ads helps you reach your target audience via search engine advertising, video, display, and mobile ads. The training covers account setup and creating basic campaigns.
• Keyword Research and Targeting
• Learn to select the right keywords and develop strategies to reach your target audience effectively.
• Google Ads Campaign Management
• The training teaches how to manage campaigns, optimize budgets, and track ad performance.
• 4. Google Drive and Docs Training
• Introduction to Google Drive
• Google Drive is a cloud storage and file sharing service. Participants learn how to store and share files using Drive.
• Google Docs, Sheets, and Slides
• Participants develop collaborative working techniques with these tools, including document editing, collaboration, and sharing.
• 5. Google Search Console Training
• Introduction to Google Search Console
• Google Search Console helps monitor your website’s performance in Google search results. This training provides a comprehensive overview of basic reports and features.
• Site Performance and SEO Optimization
• Learn to detect site errors, improve SEO performance, and analyze search queries using Search Console.
• 6. Google Tag Manager Training
• Introduction to Google Tag Manager
• Google Tag Manager helps manage website tags. Training covers adding and managing tags.
• Tag Management and Tracking
• Learn how to track visitor interactions and integrate tags with Google Analytics and Google Ads.
• 7. Google My Business Training
• Introduction to Google My Business
• Google My Business helps manage your business information on Google to increase online visibility. Participants learn account creation and profile management.
• Local SEO and Statistics
• Learn steps to improve local search visibility, manage reviews, and analyze performance.
• 8. Google Keyword Planner and SEO Tools Training
• Keyword Research
• Google Keyword Planner helps select the right keywords for SEO strategies and analyze search volume and competition.
• Using Google SEO Tools
• Learn SEO practices including content optimization, backlink analysis, and technical SEO improvements.
• 9. Practical Projects and Case Studies
• Project Management and Analysis
• Participants work on real-world projects using Google Tools, including Analytics, Ads, and SEO tools.
• Website Performance Monitoring
• Learn strategies to monitor your website performance and increase web traffic using Google Analytics and Search Console.
• 10. Career Guidance and Resources After Training
• Digital Marketing Career Opportunities
• Learn about career opportunities in digital marketing, Google certifications, and educational resources.
• Continuous Learning and Resources
• Participants are guided on continuous learning and advanced Google Tools resources.

The training is open to corporate collaboration (institution/company legal entity package) and individual applications are not accepted. The training content can be reorganized according to corporate participants' profiles and needs. The scope and method (Face-to-Face, Online) are determined after mutual discussion and processes are completed. Upon agreement, schedules and training venue are arranged with participants and instructors.