This training is intended for professional development purposes and the certificate obtained does not replace an MYK authorization certificate required in courses where MYK certification is mandatory.

Objective of the Training

The training aims to equip participants with expertise in developing digital advertising strategies, reaching target audiences, and managing budgets effectively using the Google Ads platform.

Training Content

• Introduction to Google Ads: Basics and Account Setup
• Overview of the Google Ads platform
• Creating and properly configuring an account
• Introduction to campaign types (Search, Display, Video, Shopping, etc.)
• Keyword Research and Selection
• Conducting effective keyword research
• Using Google Ads Keyword Planner
• Developing a keyword strategy
• Creating and Configuring Ad Campaigns
• Defining campaign goals (traffic, conversions, brand awareness)
• Creating ad groups
• Writing ad copy and optimizing visuals
• Enhancing performance with dynamic ads and A/B testing
• Budget Management and Bidding Strategies
• Managing daily and total budgets
• Bidding strategies: CPC, CPM, CPA, and ROAS
• Budget optimization and tracking
• Ad Targeting and Localization
• Geographic targeting, language selection, and demographic targeting
• Interest-based targeting
• Remarketing strategies
• Google Ads Analytics and Performance Tracking
• Integration with Google Analytics
• Analyzing and reporting ad performance
• Conversion tracking and using Google Tag Manager
• Improving and Optimizing Ad Performance
• Ad and keyword optimization
• Testing and improving ad copy
• Optimization techniques based on performance metrics
• Advanced Google Ads Strategies
• Smart Bidding and automated optimization
• Ad extensions and additional options
• Google Shopping and Video ad strategies
• Reporting and Measuring Campaigns
• Interpreting campaign data
• Preparing and analyzing performance reports
• Measuring ROI and continuous improvement strategies

The training is available for corporate collaboration (packages for institutions/companies) and individual applications are not accepted. The training content can be re-planned according to the profile and needs of corporate participants. Following mutual discussions, the scope and method of the training (In-Person, Online) are determined and processes completed. Upon agreement, the schedules and venue are arranged with participants and instructors.