The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.

Communication Design Training Program Content

This program equips students with skills to develop effective visual and digital communication strategies, create innovative projects, and take on impactful roles in the media industry. It provides in-depth knowledge in graphic design, digital media, visual communication, and user experience, fostering creative thinking, problem-solving, and professional communication skills.

1. Introduction and Basic Concepts

• Introduction to Communication Design: Definition, importance, and place in the digital world
• Design Thinking: Creative thinking and problem-solving processes
• Visual Communication: Role of visuals in message delivery and design principles

2. Graphic Design and Visual Communication

• Basic Design Principles: Color theory, typography, composition, balance, contrast
• Vector and Raster Graphics: Using Adobe Illustrator and Photoshop professionally
• Logo and Brand Design: Corporate identity and logo design processes
• Print Design: Designing brochures, posters, magazines, etc.

3. Digital Media and Web Design

• Web Design Fundamentals: HTML, CSS, basic web tools
• Responsive Design: Mobile-friendly and user-friendly web pages
• UX/UI Design: Effective digital communication through UX and UI
• Interactive Design: Dynamic design elements that increase user interaction

4. Multimedia and Video Content Design

• Video Content Production: Shooting, editing, and video production techniques
• Animation Design: Simple animations and motion graphics
• Sound and Visual Synchronization: Combining audio and visuals effectively

5. Digital Marketing and Social Media Content

• Social Media Design: Creating visuals for Instagram, Facebook, Twitter, etc.
• Email Marketing Design: Visual and content design for campaigns
• SEO and Content Strategy: SEO principles for web content and visuals

6. Brand Communication and Advertising Design

• Advertising Design: Visuals for digital and traditional formats
• Storytelling: Role in communication design and creative processes
• Brand Management: Building brand identity, consistency, and strategy

7. User Experience (UX) and Research

• User Research: Target audience analysis, surveys, interviews, focus groups
• Prototyping and Testing: Creating and testing UX/UI prototypes
• User Feedback: Improving designs based on feedback

8. Professional Application and Portfolio Development

• Project Presentation: Professional techniques for presenting projects
• Portfolio Creation: Developing an effective portfolio
• Career Preparation: Freelance strategies and agency experience

9. Industry Trends and Future Perspectives

• New Technologies: AI, AR, VR and their impact on communication design
• Industry Trends: Latest developments in graphic design, digital media, UX
• Career Opportunities: Career prospects and professional networking

The training is open to corporate collaborations, and individual applications are not accepted. The content can be re-planned based on corporate participant profiles and needs. Following mutual discussions, the scope and method (In-person, Online) will be determined, and related processes completed. Upon agreement, suitable dates, times, and locations will be set with instructors and participants.