The training is designed for professional development, and the certificate obtained does not replace the MYK authorization certificate required for certain training programs.

1. Effective Sales Techniques

• Sales Process: The stages of the sales process, including initial contact, needs analysis, product proposal, closing, and after-sales service.
• Cross-Selling and Upselling: Offering customers additional or alternative products they might need alongside the items they are interested in.
• Persuasive Selling: Techniques for influencing the customer's decision-making process and guiding them toward making a purchase.
• Sales Closing Techniques: Techniques to use during the decision-making stage to finalize a sale.

2. Customer Relationship Management

• Understanding Customer Needs: Analyzing customer demands and needs accurately to offer the right products.
• Effective Communication: Building trust through accurate and effective communication with customers.
• Handling Customer Complaints: Approaching customer complaints with a solution-oriented attitude and turning negative situations into positive ones.
• Building Loyal Customers: Establishing long-term relationships with customers to create a loyal customer base.

3. Product Knowledge and Presentation

• Product Presentation: Gaining in-depth knowledge about the features, benefits, and uses of products.
• Explaining Product Benefits: Effectively communicating the advantages and solutions that products offer to customers.
• Storytelling: Presenting products or services in a way that is meaningful and engaging for the customer.
• New Products and Campaigns: Sharing knowledge about new in-store products and ongoing campaigns with customers.

4. Communication and Negotiation Skills

• Active Listening: Developing active listening skills to accurately understand customers' needs.
• Persuasion and Negotiation: Engaging in effective negotiations with customers on pricing and payment options.
• Body Language and Verbal Communication: Using body language and verbal communication correctly to interact effectively with customers.
• Empathy: Understanding the customer’s perspective and providing guidance based on empathy.

5. Time Management and Organization

• Multitasking: Prioritizing tasks while dealing with multiple customers simultaneously.
• Effective Time Use: Managing time efficiently to enhance service quality and increase productivity.
• Dealing with Stressful Situations: Maintaining high performance under pressure during busy sales periods.

6. Store Layout and Hygiene

• Store Layout: Displaying products correctly, organizing shelves, and ensuring visual appeal.
• Cleaning and Hygiene: Ensuring compliance with store hygiene rules and presenting clean and organized products.
• Product Labeling and Pricing: Paying attention to correct labeling and pricing of products.

7. Sales Reporting and Analysis

• Monitoring Sales Performance: Preparing daily, weekly, and monthly sales reports and analyzing progress toward goals.
• Data-Driven Sales Strategies: Utilizing customer data to make sales processes more efficient.
• Achieving Sales Targets: Evaluating performance to ensure the achievement of sales goals.

8. Technology and Digital Tools

• POS (Point of Sale) Systems: Effectively using digital systems for sales transactions.
• E-commerce and Online Sales: Supporting online sales processes and interacting with customers on digital platforms.
• Digital Communication: Reaching customers via social media and digital advertising.

9. Motivation and Personal Development

• Self-Development: Providing education and strategies to support the personal and professional growth of sales associates.
• Intrinsic Motivation: Increasing internal motivation to overcome challenges and stay focused on sales targets.
• Teamwork and Collaboration: Working harmoniously within a team to achieve sales goals.