This training is for professional development purposes, and the certificate received does not replace the MYK authorization certificate required for trainings where MYK authorization is mandatory.

Content Management System (CMS) Training

The CMS training is designed for individuals who want to create websites, manage content, and produce SEO-compliant publications without technical knowledge. Through popular CMS platforms like WordPress, the steps for content creation, editing, and publishing are taught. This training provides an ideal starting point for careers in digital marketing, blogging, and web management.

CMS Training Content

• 1. What is a CMS? Basic Concepts
• What is a Content Management System (CMS)?
  The role of CMS in website management
  Differences between static and dynamic websites
  Advantages of using a CMS: easy content updates, SEO compatibility, flexibility
• 2. Popular CMS Systems
• Comparison of WordPress, Joomla, and Drupal
  Which CMS is SEO-friendly?
  Tips for choosing the best CMS platform
• 3. Creating a Website with WordPress
• Step-by-step WordPress installation: domain, hosting, setup
  Customizing the site with themes and plugins
  Selecting SEO-friendly themes and improving performance
• 4. Creating and Managing Content
• Steps to create posts and pages
  Organizing content with categories and tags
  Uploading media (images, videos, PDFs) and SEO-friendly media management
• 5. SEO-Compliant Content Management and Strategies
• Keyword research and SEO-friendly content writing
  Meta descriptions, title tags, and URL optimization
  Techniques for creating SEO-friendly content: headings, subheadings, content length
  Creating texts optimized for Google search engines
• 6. User Experience (UX) and Web Design
• Responsive design: making your website compatible with all devices
  Speed optimization: techniques to reduce page load time
  Improving visitor experience with user-friendly interface and navigation
• 7. Security, Backup, and Updates
• CMS security measures: WordPress security and strong password management
  Website backups: safe backups using plugins
  Automatic updates and maintenance to ensure continuous security
• 8. Content Publishing and Performance Tracking
• Publishing process: planning and scheduling content correctly
  Tracking content performance with Google Analytics
  Monitoring website health with Google Search Console
  Content performance analysis and optimizing SEO strategies
• 9. Advanced SEO Techniques and Strategies
• Increasing SEO success with backlinks and content strategies
  Off-page SEO strategies and social media integration
  SEO reporting and improving Google rankings

What You Will Gain in the Training

• Ability to create and manage an SEO-friendly website with WordPress
• SEO-friendly content writing and keyword optimization
• Knowledge of website security, speed optimization, and performance tracking
• Ability to create mobile-friendly web design and enhance user experience (UX)

The training is open for corporate cooperation (institution/company packages); individual applications are not accepted. The training content can be re-planned according to the profile of corporate participants and your needs. The scope and method of the training (Face-to-Face, Online) are determined through mutual agreement and the relevant processes are completed. Once agreed, the suitable days and times for your participants and our instructors, as well as the training location, are determined.