The Content Management System (CMS) Training is designed for individuals who want to build websites, manage content, and create SEO-friendly publications without needing technical knowledge. The content creation, editing, and publishing processes are taught step by step using popular CMS platforms like WordPress. This training offers an ideal starting point for those aiming for a career in digital marketing, blogging, and web management.

The training is for professional development purposes and is provided by the Vocational School. The certificate obtained does not replace the MYK authorization certificate in training that requires it.

1. What is CMS? Basic Concepts

• What is a Content Management System (CMS)?

• The role of CMS in website management

• Differences between static and dynamic websites

• Advantages of using CMS: easy content updates, SEO compatibility, flexibility

2. Popular CMS Systems

• Comparison of WordPress, Joomla, and Drupal

• Which CMS system is SEO-friendly?

• Tips for selecting the best CMS platform and platform preferences

3. Setting Up a Website with WordPress

• Step-by-step WordPress installation: domain name, hosting, installation

• Customizing the site with theme and plugin management

• SEO-friendly theme selection and performance enhancement

4. Creating and Managing Content

• Steps for creating posts and pages

• Organizing content with categories and tags

• Uploading media (images, videos, PDF files) and managing SEO-friendly visuals

5. SEO-Friendly Content Management and Strategies

• Keyword research and writing SEO-friendly content

• Meta descriptions, title tags, and URL optimization

• SEO content creation techniques: headers, subheaders, content length

• Creating optimized posts for Google search engines

6. User Experience (UX) and Web Design

• Mobile-responsive design: make your website compatible with all devices

• Site speed optimization: techniques to speed up page loading time

• Improving user experience with user-friendly interfaces and navigation layout

7. Security, Backup, and Updates

• CMS security measures: WordPress security and strong password management

• Website backup: securing backups using plugins

• Continuous security with automatic updates and site maintenance

8. Content Publishing and Performance Monitoring

• Publishing process: planning and timing content correctly

• Tracking content performance with Google Analytics

• Monitoring site health using Google Search Console

• Content performance analysis and optimizing SEO strategies

9. Advanced SEO Techniques and Strategies

• Building backlinks and enhancing SEO success with content strategies

• Off-page SEO strategies and social media integration

• SEO reporting and ways to improve Google rankings

What You Will Gain from the Training:

• Ability to set up and manage SEO-friendly websites with WordPress

• Writing SEO-compatible content and keyword optimization skills

• Knowledge in website security, speed optimization, and performance monitoring

• Skills in mobile-responsive web design and user experience (UX) improvement

The training is open to corporate partnerships (institution/company legal entities) and individual applications are not accepted. The training content can be re-planned according to the corporate participant profile and your needs. After mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the relevant processes will be completed. If an agreement is reached, suitable dates and times for your institution’s participants and our instructors will be set, along with the location of the training.