This training is for professional development purposes, and the certificate received does not replace the MYK (National Vocational Qualification) certification required for MYK-accredited training programs.

Customer Relationship Management Training Program

Customer Relationship Management Training is designed for professionals aiming to increase customer satisfaction and loyalty. Optimize your business processes with effective communication, CRM system usage, complaint management, and sales techniques.

1. Introduction to Customer Relationship Management

• The importance of customer relationship management

• The concept of CRM and its role in business

2. Effective Communication Techniques

• Verbal and written communication skills

• Empathy and active listening methods

• Establishing proper communication with customers

3. Use of CRM Systems

• Basic features of CRM software

• Managing and analyzing customer data

• Using CRM in sales and marketing processes

4. Customer Satisfaction and Loyalty

• Understanding customer expectations

• Complaint management and problem-solving strategies

• Methods to build loyal customers

5. Sales Techniques and Marketing Strategies

• Persuasion and negotiation skills

• Cross-selling and after-sales services

• The role of digital marketing tools in customer relations

6. Performance Measurement and Reporting

• Customer relationship performance indicators

• Reporting techniques and analysis

• Using data for continuous improvement

The training is open to institutional collaborations (package for institution/company legal entities), and individual applications are not accepted. The training content can be reorganized according to your institutional participant profile and needs. As a result of mutual discussions, the scope and method of the training (face-to-face / online) are determined and the relevant processes are completed. In case of mutual agreement, the date, time, and location of the training are planned in line with the availability of your institution’s participants and our instructors.