This training is intended for professional development purposes and the certificate obtained does not replace the MYK authorization certificate required for trainings where it is mandatory.

MODULE 3: FRUIT AND VEGETABLE MARKETING

• Training Duration: 4 hours
• Instructor: Prof. Dr. Şule TURHAN

Topics

• 1. MARKETING (2 hours)
  • 1.1. Value chain analysis in agricultural products
  • 1.2. Methods for identifying target markets
  • 1.3. Creating added value: packaging, branding, certification
  • 1.4. Digital marketing and e-commerce applications
  • 1.5. Consumer behavior and trends
• 2. ORGANIZATION AND MARKETING POWER THROUGH COOPERATIVES (2 hours)
  • 2.1. Historical development and role of cooperatives in agriculture
  • 2.2. Organizational models in cooperatives
  • 2.3. Advantages in joint purchasing, storage, and logistics
  • 2.4. Financing and risk sharing
  • 2.5. Successful cooperative examples

The training is open to corporate collaboration (institution/company legal entities); individual applications are not accepted. The training content can be revised according to the corporate participants’ profile and needs. Following mutual consultations, the scope and method of the training (Face-to-Face, Online) are determined and the relevant processes completed. Upon agreement, the schedule, days, and location of the training will be set with your participants and our instructors.