LESSON 1: Introduction to Healthcare Institutions Management
- Structure of healthcare systems
- Public and private healthcare institutions
- Basic concepts of healthcare management
- General structure of the Turkish healthcare system
LESSON 2: Health Policies and Legislation
- Health law
- Patient rights and ethics
- Ministry of Health regulations
- International health policies
LESSON 3: Strategic Management and Planning
- Mission, vision and strategy development
- SWOT analysis
- Competitive analysis
- Strategic decision-making processes
LESSON 4: Organizational Structure in Healthcare Institutions
- Organizational chart
- Distribution of authority and responsibility
- Interdepartmental coordination
- Clinical and administrative structure
LESSON 5: Human Resources Management
- Personnel planning
- Recruitment and orientation
- Performance evaluation
- Motivation and employee engagement
LESSON 6: Leadership and Managerial Skills in Healthcare
- Types of leadership
- Crisis management
- Decision-making techniques
- Communication and team management
LESSON 7: Financial Management in Healthcare Institutions
- Budget planning
- Cost analysis
- Revenue management
- Basic concepts of health economics
LESSON 8: Quality Management in Healthcare
- Quality standards (JCI, SKS)
- Process management
- Performance indicators (KPI)
- Continuous improvement
LESSON 9: Patient Safety and Risk Management
- Patient safety culture
- Medical errors and prevention
- Risk analysis
- Safety reporting systems
LESSON 10: Digital Transformation in Healthcare
- Hospital information management systems (HBYS)
- Artificial intelligence in healthcare
- Telemedicine applications
- Data security
LESSON 11: Marketing in Healthcare Institutions
- Concept of healthcare marketing
- Digital marketing
- Brand management
- Patient acquisition strategies
LESSON 12: Service Quality and Patient Experience
- Measuring patient satisfaction
- Patient journey
- Service design
- Complaint management
LESSON 13: Hospitality and Support Services in Hospitals
- Housekeeping services
- Food and cleaning services
- Technical support
- Comfort and service standards
LESSON 14: Supply Chain and Logistics Management
- Material management
- Inventory control
- Procurement processes
- Supplier management
LESSON 15: Communication Management in Healthcare Institutions
- Communication with patients
- Crisis communication
- Corporate communication
- Digital communication
LESSON 16: Infection Control and Hygiene Management
- Chain of infection
- Sterilization processes
- Hygiene standards
- Monitoring and auditing
LESSON 17: Ethics and Professionalism in Healthcare
- Medical ethics and principles
- Confidentiality and data protection
- Professional behavior
- Ethical dilemmas
LESSON 18: Audit and Accreditation in Healthcare Institutions
- Audit processes
- Accreditation systems
- Internal audit
- External evaluation
LESSON 19: Crisis and Disaster Management
- Pandemic management
- Emergency plans
- Disaster organization
- Continuity planning
LESSON 20: Innovation and Entrepreneurship in Healthcare
- Healthcare technologies
- New business models
- Start-up ecosystem
- Innovation management
LESSON 21: Performance and Efficiency Management
- Efficiency analysis
- KPI tracking
- Process improvement
- Benchmarking
The training is open to corporate collaboration (institution/company legal entities as a package), and individual applications are not accepted. The training content can be redesigned according to the corporate participant profile and your needs. As a result of mutual discussions, the scope and method of the training (face-to-face or online) are determined and the relevant processes are completed. In case of agreement, suitable dates and times of your institution’s participants and our instructors, as well as the training location, are determined.