The training is for Professional Development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
The Purpose of Education:
A case study, workshop, etc. for managers of enterprises and all employees of the candidate manager. it is to demonstrate the “basic branding rules that must be applied to become a strong and consistent brand” with the events in a practical way.
Educational Content:
1.The Definition of Branding Today
2.The Importance of Branding Today
- What Does a Strong Brand Mean?
- What Does a Consistent Brand Mean?
3.World Brands Ranking
4.Turkey Brands Ranking
5.Basic Rules of Branding
- How to Put a Brand Name?
- How to Give a Brand Name to a New Product?
- How should the Brand Logo Be Created?
- How to Decide on Brand Colors and Fonts?
- The Meanings of Colors
- The Meanings of Fonts
- How is the Brand Slogan Produced?
- How to Create a Brand Story?
- How is Brand Positioning Done?
- Successful and Unsuccessful Examples
- What is the Brand Value? How is It Created?
- How is Brand Value Measured?
- To the Participants A.Sh.K. Application of the Test
The training is open to corporate cooperation, and individual applications are not accepted. The training content can be re-planned according to the corporate participant profile and your needs. As a result of mutual discussions, the scope of the training and the method of the training (Face-to-Face, Online) are determined, and the relevant processes are completed. If an agreement is reached, the appropriate days and times for your institution's participants and our instructors, as well as the location where the training will take place, are determined.