How to Become a Strong and Consistent Brand? Basic Marking Rules

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 Last update date 03/2024
 Türkçe

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How to Become a Strong and Consistent Brand? Basic Marking Rules
"Our Trainings are Carried Out by the Faculty Members of Our University. The Trainings are Open to Institutional Collaborations with our Associate, Undergraduate and Graduate Students.''

The Purpose of Education:
A case study, workshop, etc. for managers of enterprises and all employees of the candidate manager. it is to demonstrate the “basic branding rules that must be applied to become a strong and consistent brand” with the events in a practical way.  
Who Can Participate in the Training:

  • Managers of enterprises
  • Executive candidates

Tuition Fee: 6000 TL including 10% VAT

  • In Case of Collective Demand, the Training is planned and carried out at the Desired Place and at the Desired Time.
  • Prices for Corporate Solutions are determined as a result of mutual negotiations.

Training Dates: Pre-registration is taken, it is dated according to the request status and information is provided.
Training Time: 18 Hours
Training Method: Online Training
Number of participants: Opens with a minimum of 20 / Maximum of 30 People
Educational Content:
1.The Definition of Branding Today
2.The Importance of Branding Today

  • What Does a Strong Brand Mean?
  • What Does a Consistent Brand Mean?

3.World Brands Ranking
4.Turkey Brands Ranking
5.Basic Rules of Branding

  • How to Put a Brand Name?
  • How to Give a Brand Name to a New Product?
  • How should the Brand Logo Be Created?
  • How to Decide on Brand Colors and Fonts?
  • The Meanings of Colors
  • The Meanings of Fonts
  • How is the Brand Slogan Produced?
  • How to Create a Brand Story?
  • How is Brand Positioning Done?
  • Successful and Unsuccessful Examples
  • What is the Brand Value? How is It Created?
  • How is Brand Value Measured?
  • To the Participants A.Sh.K. Application of the Test

The Process of Education:

  • The training will be broadcast live simultaneously over the Internet.
  • In order to participate in the training, you must have internet access and a suitable internet package in your current environment.
  • In order for the educational system to be used,camera and microphone equipment have been introduced, a device that can connect to the Internet(smartphone, tablet and preferably computer) is needed.
  • Participants will log in to the system with their cameras and microphones turned on together with our instructor who provides the training during the specified lesson hours.
  • User names and passwords will be sent to the participants' e-mails before the training starts.
  • After the trainings are completed, the system will be kept open for participants for another 7 days. By the end of the seventh day at 23:00, the system will be completely shut down.
  • In order to help us during the training period, a whatsapp group will be created in the form of sending messages only to the administrator, and all kinds of support information will be shared by the administrator during the lesson period. Participants have all kinds of questions and problems usem@uludag.edu.tr they can write to our address. The mail will be followed up instantly during the training.

Important Information:

  • Certificates are issued for participation of 80% and above of the total training period. for participation of 79% and below, no documents will be issued. 
  • After the completion of the training period, certificates will be issued after the controls belonging to our institution and will be sent to the addresses you entered at the time of registration with PTT Cargo. Your address and contact information must be up-to-date.
  • Participants have all kinds of questions and problems usem@uludag.edu.tr they can write to our address. The mail will be followed up instantly during the training.
  • Application for education and paying the tuition fee are made via the Internet. Installment payments cannot be paid on the participants' bank credit cards.

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