Training Objective

The goal is to demonstrate the "basic branding rules to be applied to become a strong and consistent brand" to the managers and prospective managers of businesses through case studies, workshops, and other activities.

Who Should Attend?

Those working in the after-sales department of the automotive sector and those aiming to specialize in this field or improve their personal development (sales staff, service advisors, customer relationship managers or employees, spare parts, procurement staff, insurance experts, etc…)

Training Content

• The Definition of Branding in Today's World
• The Importance of Branding in Today's World
• What is a Strong Brand?
• What is a Consistent Brand?
• World Brand Rankings
• Turkey Brand Rankings
• Basic Rules in Branding
• How to Name a Brand?
• How to Give a Brand Name to a New Product?
• How Should a Brand Logo Be Created?
• How to Decide on Brand Colors and Fonts?
• The Meaning of Colors
• The Meaning of Fonts
• How to Create a Brand Slogan?
• How to Create a Brand Story?
• How to Position a Brand?
• Successful and Unsuccessful Examples
• What is Brand Value? How to Create It?
• How to Measure Brand Value?
• Applying the A.S.K. Test to Participants

The training is open for corporate collaboration (institution/company legal entity package) and individual applications are not accepted. The training content can be restructured according to the corporate participant profile and your needs. After mutual discussions, the scope of the training and the method of delivery (In-person, Online) will be determined, and the relevant processes will be completed. If an agreement is reached, the suitable dates and times for your institution's participants and our instructors will be coordinated, and the training location will be determined.