The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.

Objective of the Training

The WordPress Training Program aims to equip participants with the skills to create and manage professional websites using WordPress. The training covers all steps from site setup to SEO optimization, helping users develop successful projects in the digital world.

Training Content

• 1. Introduction: Getting Started with WordPress
• What is WordPress?: WordPress is a user-friendly content management system (CMS) used to create blogs, corporate websites, e-commerce sites, and more. It is one of the most popular website platforms worldwide.
• WordPress Installation: Participants learn how to install WordPress on local servers (XAMPP, WAMP) or live servers, both manually and via cPanel.
• 2. Theme and Design Selection
• Choosing and Installing Themes: Learn how to select and install free and premium WordPress themes that determine site design, customize them, and identify SEO-friendly themes.
• Customization and Page Layouts: Customize site colors, fonts, and layout through the theme panel; adjust header, footer, and sidebar sections.
• Responsive Design: Create mobile-friendly designs to ensure the site displays correctly on all devices and enhances user experience.
• 3. Content Management and Page Creation
• Creating Pages and Posts: Learn how to add and manage content types like text, images, videos, and galleries using WordPress content management features.
• Categories and Tags: Organize content with categories and tags for better structure and navigation.
• SEO-Friendly Content Creation: Use WordPress SEO plugins (Yoast SEO, All in One SEO) to optimize content, perform keyword analysis, and apply SEO techniques.
• 4. Plugins and Tools
• Installing and Managing Plugins: Learn how to add functionality to WordPress sites using plugins like Jetpack, Contact Form 7, and WooCommerce.
• SEO Plugins: Use tools like Yoast SEO and RankMath to make websites search engine friendly.
• Security Plugins: Learn essential security plugins (Wordfence, iThemes Security) and regular backup procedures.
• 5. WordPress Security and Performance
• Security Basics: Implement strong passwords, two-factor authentication, site updates, and firewall measures.
• Backup and Recovery: Use backup plugins and learn data recovery techniques to secure website content.
• Site Speed Optimization: Use caching, image optimization, and CDN tools to improve WordPress site performance.
• 6. SEO and Digital Marketing
• SEO Basics: Develop SEO strategies, including technical SEO, content SEO, and link building. Learn to make content Google-algorithm friendly.
• Google Analytics and Search Console: Integrate and monitor traffic, SEO performance, and reporting.
• Social Media Integration: Connect WordPress sites with social media for content sharing and marketing strategies.
• 7. WordPress with E-Commerce
• WooCommerce Setup: Learn how to install WooCommerce and configure basic settings for e-commerce websites.
• Adding and Managing Products: Manage physical and digital products, payment methods, taxes, and shipping options.
• WooCommerce SEO Tips: Apply strategies to optimize e-commerce websites for SEO.
• 8. Advanced WordPress Features
• Multilingual Sites: Create multilingual sites, add language options, and manage content.
• User Management: Manage user roles, permissions, memberships, and member-based content.
• Custom Post Types and Fields: Learn advanced features like custom post types, custom fields, and content management.
• 9. Post-Training Support and Career Opportunities
• Becoming a WordPress Expert: Guidance on freelance opportunities, agency work, or starting your own web agency.
• Continuous Learning and Resources: Access to blogs, YouTube channels, and communities for ongoing WordPress development.

The training is open to corporate cooperation (institution/company packages) and individual applications are not accepted. The content can be restructured based on corporate participant profiles and needs. Through mutual discussions, the scope and method (In-Person or Online) are determined. Upon agreement, schedule, location, and suitable days/times are set for participants and instructors.