The Social Media Design Training Program teaches participants how to create effective and attention-grabbing visual content for social media platforms. It aims to increase engagement on social media by strengthening digital marketing strategies with design tools and trends.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
- Basics of Social Media Design
- The importance of visual design on social media
- The role of design in capturing users' attention
- Design techniques suitable for social media platforms
- Optimization and resizing for different platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok)
- Visual Content Design Tools
- Canva: Creating social media posts and stories with a user-friendly graphic design tool
- Adobe Photoshop and Illustrator: Professional-level visual content design, color theory, font selection, and brand identity creation
- Piktochart and Infogram: Infographic design and creating data-driven visuals
- Crello and Snappa: Quickly creating social media visuals
- Designs for Social Media Platforms
- Instagram: Visual-focused content and maintaining visual consistency
- Facebook: Engaging visual content, event announcements, and ad visuals
- Twitter: Visuals that encourage engagement with headlines and short messages
- LinkedIn: Professional content and graphics that enhance brand reputation
- TikTok and YouTube: Visual design for video content and increasing engagement with mini videos
- Content Strategy and Planning
- Creating a social media content calendar
- Scheduling visual content and analyzing engagement
- Hashtag strategies and ways to increase engagement
- Evaluating content performance with A/B testing
- Advanced Design Techniques
- Animated visuals and videos
- GIF design for social media
- Interactive content and story design
- Optimizing social media ads and visuals
- Brand Identity and Visual Consistency
- Creating brand visuals and ensuring consistency
- Color palettes, font choices, and logo usage
- Designing visuals that reflect the brand’s digital identity
- Designing inclusive and accessible visual content
- Engagement and Analysis on Social Media
- Measuring engagement of visual content (likes, shares, comments, click-through rate)
- Social media analytics tools (Google Analytics, Hootsuite, Sprout Social)
- Tracking and improving content performance
- Techniques to increase interaction with followers
- Social Media Advertising and Design
- Creating visuals for Facebook and Instagram ads
- Tailoring ad designs to specific target audiences
- Measuring and improving the effectiveness of ads
- Creating visuals for retargeting ads
- Social Media Content and Storytelling
- Telling your brand’s story on social media
- Creating visual content to craft compelling stories
- Humanizing your brand through storytelling techniques
- Trends and Innovations
- Key trends in social media design for 2024
- Using artificial intelligence and automation in visual content
- Innovative approaches to visual designs based on customer demands.
The training is open to corporate collaborations, and individual applications are not accepted. The training content can be re-planned based on the corporate participant profile and your specific needs. Following mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the related processes will be completed. If an agreement is reached, the suitable dates and times for your institution's participants and our instructors, as well as the location of the training, will be determined.