The training is aimed at professional development, and the certificate obtained does not replace the MYK (Vocational Qualification Certificate) in trainings where the MYK certificate is mandatory.

Introduction to New Marketing Trends

Marketing 4.0 and 5.0: The evolution of consumer-centric marketing strategies and new opportunities brands face in the digital world. This module addresses the shift from traditional marketing to digital marketing and experience-focused approaches.

Digital Transformation and Marketing: How digital technologies have revolutionized the marketing world and how brands have adapted to digital strategies. The impact of e-commerce, social media, mobile apps, and other digital platforms.

2. Consumer Behavior and Psychology

Understanding Consumer Preferences: The factors influencing consumer purchase decisions and the psychological elements in this process. Needs, motivations, emotional responses, and the role of social influences.

Changing Consumer Behavior: Changes in consumer behavior post-pandemic, the rise of online shopping, and the effects of digitalization on consumer habits. New shopping habits and loyalty strategies.

3. Personalized Marketing and Data Usage

Data-Driven Marketing: The importance of collecting and analyzing consumer data to develop personalized marketing strategies. The role of Big Data and Artificial Intelligence (AI) in marketing strategies.

Personalized Experiences: Creating more effective marketing strategies by personalizing customer experiences. Marketing based on individual preferences through special offers, targeting, and Customer Relationship Management (CRM) techniques.

4. Digital Marketing Strategies

• Social Media Marketing: Developing effective marketing strategies on social media platforms. How to use platforms like Facebook, Instagram, Twitter, LinkedIn for consumer engagement and brand awareness.
• Email and Mobile Marketing: The effectiveness of email marketing and marketing via mobile devices. The fastest ways to reach consumers and enhance engagement with mobile applications.

5. Changing Consumer Preferences and Sustainable Marketing

• Social Responsibility and Sustainability: The environmental and social responsibility consumers expect from brands. Developing marketing strategies around sustainable products, ethical production processes, and social value creation.
• Green Marketing: Marketing strategies for environmentally-friendly products and services. Consumer interest in environmentally conscious brands and the integration of this trend into marketing strategies.

6. Customer Relationship Management and Loyalty Programs

• Customer Loyalty and Relationship Management: Strategies to increase consumer loyalty and effective CRM (Customer Relationship Management) applications. Tools used to create customer satisfaction and build a loyal customer base.
• Loyalty Programs and Innovation: New generation loyalty programs, rewards, discounts, and special offers to increase customer loyalty. The use of digital loyalty programs instead of physical loyalty cards.

The training is open to institutional cooperation (packages for organizations/legal entities), and individual applications are not accepted. The content of the training can be re-planned according to the institutional participant profile and your needs. After mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the relevant processes will be completed. Upon agreement, the suitable days and times for your institution's participants and our instructors will be determined, and the training location will be set.