The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.

1. Introduction to New Marketing Trends

• Marketing 4.0 and 5.0:
  The evolution of consumer-centric marketing strategies and new opportunities in the digital age. This module discusses the shift from traditional marketing to digital marketing and experience-driven approaches.

• Digital Transformation in Marketing:
  How digital technologies have revolutionized marketing and how businesses are adapting to these changes. The impact of e-commerce, social media, mobile apps, and other digital platforms on marketing strategies.

2. Consumer Behavior and Psychology

• Understanding Consumer Preferences:
  Factors influencing consumer purchasing decisions and the psychological elements involved in the decision-making process. How needs, motivations, emotional responses, and social influences affect buying behavior.

• Changing Consumer Behaviors:
  Post-pandemic shifts in consumer behavior, the rise of online shopping, and the effects of digitalization on consumer habits. New shopping behaviors and customer loyalty strategies.

3. Personalized Marketing and Data Utilization

• Data-Driven Marketing:
  The importance of collecting and analyzing consumer data to create personalized marketing strategies. The role of big data and AI in shaping marketing approaches.

• Personalized Customer Experiences:
  How to craft more effective marketing strategies by personalizing the customer journey. Using special offers, targeting, and customer relationship management (CRM) techniques based on individual preferences.

4. Digital Marketing Strategies

• Social Media Marketing:
  Developing effective marketing strategies on social media platforms. How to leverage platforms like Facebook, Instagram, Twitter, LinkedIn to interact with consumers and build brand awareness.

• Email and Mobile Marketing:
  The effectiveness of email marketing and mobile marketing strategies. Fast methods to reach consumers through email and increasing engagement via mobile apps.

5. Changing Consumer Preferences and Sustainable Marketing

• Social Responsibility and Sustainability:
  The growing consumer expectation for brands to be environmentally and socially responsible. Developing marketing strategies for sustainable products, ethical production processes, and contributing to societal good.

• Green Marketing:
  Marketing strategies for eco-friendly products and services. The rising interest of consumers in environmentally conscious brands and integrating this trend into marketing strategies.

6. Customer Relationship Management and Loyalty Programs

• Customer Loyalty and Relationship Management:
  Strategies for increasing customer loyalty and effective customer relationship management (CRM) practices. Tools and techniques for creating customer satisfaction and building a loyal customer base.

• Loyalty Programs and Innovation:
  New-generation loyalty programs, rewards, discounts, and exclusive offers to boost customer retention. The shift from traditional loyalty cards to digital loyalty programs.