The Neuro-Marketing Training Program aims to help participants develop effective consumer strategies by understanding the impact of the brain on marketing. The program integrates neuroscience and psychology with marketing, teaching how to analyze the behavior of the target audience.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
- The Basics of Neuromarketing
What is Neuromarketing?: Neuromarketing is a discipline that combines neuroscience, psychology, and marketing strategies to understand consumer behavior. Brain research reveals how people make decisions and which factors influence their purchasing choices.
Consumer Behavior and Brain Science: Exploring consumer decision-making processes and understanding how the brain responds to marketing strategies.
Neuromarketing Tools: Neuromarketing techniques include brain scanning devices, eye tracking, fMRI, and more, exploring how these tools are used in marketing research.
- The Brain and Consumer Behavior
The Brain's Response to Marketing: Understanding how different brain regions interact with marketing and how they influence consumer behavior.
Sensory Marketing: The impact of visual, auditory, and tactile perception on brand image and purchasing decisions.
Emotional Responses and Buying Behavior: Understanding how consumer emotions shape purchasing decisions.
- Neuromarketing Techniques and Methods
Eye Tracking: Using eye tracking techniques to monitor and optimize consumer attention on ads, products, and content.
EEG and fMRI: Measuring brain activity and developing marketing strategies based on these insights.
Sensory Effects: Understanding how color, sound, and texture influence consumer behavior and how brands can use these to create emotional connections.
- The Consumer Decision-Making Process
Fast and Slow Decision Making: How can Kahneman's theory of "fast thinking" and "slow thinking" be linked to marketing strategies?
Conscious and Unconscious Preferences: Analyzing conscious and unconscious decision-making processes in consumers.
Barriers and Motivations in Decision Making: Understanding the barriers and internal motivations that affect consumers' purchasing decisions.
- Effective Brand Communication through Neuromarketing
Brain-Based Storytelling: Exploring how storytelling helps brands create emotional connections and improve recall.
Persuasion Techniques: Understanding Cialdini's persuasion techniques and how they can be combined with neuromarketing.
Brand Perception and Neural Responses: How brands can create lasting impressions on the brain through sensory elements.
- Neuromarketing and Advertisement Design
Brain Science in Advertisement Design: Understanding consumer brain responses to ads and how to create more effective ads.
Sensory Effects of Advertisements: Analyzing how colors, sounds, and visuals used in ads influence consumer behavior.
Subconscious Messages and Advertising Strategies: Exploring the impact of subconscious messages in ads and how to apply them effectively.
- Applications of Neuromarketing
Digital Marketing and Neuromarketing: Analyzing consumer brain responses on digital platforms and developing strategies based on these insights.
E-commerce and Consumer Behavior: How neuromarketing techniques can be applied on e-commerce websites to personalize the shopping experience.
Product Packaging and Neuromarketing: Developing neuromarketing strategies that align with consumer behavior in product design, packaging, and labeling.
- Neuromarketing Research and Analysis
Reading Brainwaves (EEG): Analyzing how brainwave readings help assess the effects of products and ads on consumers.
Results of Neuromarketing Research: Successful neuromarketing research examples and how the data is integrated into marketing strategies.
Consumer Feedback: Combining consumer feedback with neuroscientific analysis to create more effective marketing campaigns.
- Developing Creative Strategies with Neuromarketing
Creative Campaigns and Brain Science: How can neuromarketing be used to develop creative marketing campaigns?
Advanced Creativity Techniques: Using neuromarketing insights to create innovative and attention-grabbing marketing strategies.
- Ethics and the Future of Neuromarketing
Ethics in Neuromarketing: Ethical boundaries and privacy concerns when using brain data for marketing.
The Future of Neuromarketing: How neuromarketing will evolve with technological advancements, and how consumer behavior will be analyzed in the future.
The training is open to corporate collaborations, and individual applications are not accepted. The training content can be re-planned based on the corporate participant profile and your specific needs. Following mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the related processes will be completed. If an agreement is reached, the suitable dates and times for your institution's participants and our instructors, as well as the location of the training, will be determined.