This training is for professional development purposes. The certificate obtained does not replace the MYK competence certificate for trainings where it is mandatory.

Training Objective

The Design Thinking and Strategic Design Workshop program teaches participants creative problem-solving techniques. The program adopts a strategic design approach to help develop innovative solutions, optimize processes, and create effective strategies.

Training Content

• Fundamentals of Design Thinking
• What is Design Thinking?: Design Thinking is a creative method focused on problem-solving with a user-centered approach. Participants learn the fundamentals and importance of this methodology.
• Design Thinking Steps: We explore steps like empathy, problem definition, idea generation, prototyping, and testing, and understand how the process works.
• User-Centered Design: Focused on user needs, enabling participants to produce effective and innovative solutions.
• Strategic Design and Creative Problem Solving
• Strategic Design Approach: Learn how strategic design can be used to achieve organizational goals and integrate design processes with strategy.
• Creative Problem-Solving Techniques: Techniques such as brainstorming, SCAMPER method, and others for tackling challenges and generating innovative solutions.
• Case Studies: Real-world examples demonstrating the application of design thinking and strategic design.
• Innovation and Innovative Design Strategies
• Innovation Creation Process: Strategic approach to developing, testing, and implementing innovative ideas.
• Innovation Strategies: How to turn design thinking and innovation into a strategic tool for competitive advantage.
• Prototyping and Testing: Learn how to transform ideas into prototypes and test them effectively.
• Business Model Design and Value Proposition Development
• Business Model Canvas: Introduces participants to key components of a business model and teaches business model design using design thinking.
• Value Proposition Development: Creating value for users and aligning it with business strategy.
• Market and Competition Analysis: Conduct market analysis as part of strategic design to understand user needs and competition and shape the design process accordingly.
• Project Management and Collaboration
• Working with Cross-Functional Teams: Importance of collaboration in the design process and how people from different disciplines can work effectively together.
• Project Management and Team Dynamics: Integrating design thinking into project management and developing optimal strategies to achieve team goals.
• Time Management and Resource Planning: Efficient use of time and resources in design processes.
• Design Thinking Applications and Advanced Strategies
• Sectoral Applications: Learn how design thinking and strategic design are applied in technology, healthcare, automotive, education, and other industries.
• Digital Transformation and Design: Explore the role of design thinking in digital transformation.
• Continuous Improvement: Learn how to implement continuous improvement in design processes and achieve better outcomes with feedback.
• Workshop Activities and Practical Applications
• Prototyping and Iteration: Participants directly apply learned techniques, create prototypes, and test them.
• Real Case Studies: Work on complex business problems using design thinking and strategic design.
• Simulations and Role Plays: Enable participants to make strategic decisions and apply design thinking more effectively.
• Strategic Design Outcomes and Evaluation
• Evaluation and Reflection: Participants assess real-world results of strategic design by applying techniques learned during the training.
• Success Stories: Present examples of successful strategic design projects to inspire participants.
• Integration of Results into Work: Show participants how to integrate skills learned into their own work processes.
• Post-Training Support and Resources
• Online Resources: Access to online resources, articles, and tools after training.
• Mentorship and Continuous Support: Mentorship services guiding participants in design thinking processes.

The training is open to institutional cooperation (packages for organizations/companies as legal entities); individual applications are not accepted. The training content can be re-planned according to the profile and needs of institutional participants. Following mutual consultations, the scope and method of the training (In-Person, Online) are determined and relevant processes completed. Upon agreement, suitable days and times for participants and instructors, as well as the training location, are set.