This training is for professional development purposes; the certificate received does not replace the MYK authorization certificate required for trainings that mandate it.

Banking Product Management Training Program

The Banking Product Management Training Program is designed to help banks manage and develop their financial products effectively. Participants will specialize in creating product strategies, conducting market analysis, and developing customer-focused solutions.

1. Introduction to Banking Product Management

• Types and importance of banking products
• The role of product management in banking strategies
• Current trends in the banking sector and customer needs

2. Product Development Process

• Stages of new product development
• From idea to prototype process
• Innovation and differentiation strategies
• Risk analysis in banking products

3. Market Analysis and Segmentation

• Target market analysis and customer segmentation
• Conducting market research and competitive analysis
• Designing products according to customer needs and demands

4. Product Strategies and Planning

• Product lifecycle management
• Developing profit-oriented product strategies
• Pricing strategies and revenue model creation
• Product portfolio management

5. Digital Banking and Innovative Products

• Digital banking trends and next-generation financial products
• Mobile banking and fintech solutions
• Management and compliance of digital products
• Product development using AI and data analytics

6. Customer-Centric Product Design

• Creating customer satisfaction and loyalty
• User experience (UX) design and integrating customer feedback into product development
• Personalized product design and product variety suitable for target audiences

7. Product Marketing and Sales Strategies

• Product launch and marketing techniques
• Sales strategies and distribution channels
• Digital marketing and social media usage
• Customer relationship management (CRM) and boosting product sales

8. Risk Management and Compliance

• Legal regulations and compliance in banking products
• Risk management of financial products
• Compliance with regulations and auditing processes
• Security measures and pre-fraud risk analysis

9. Monitoring and Evaluating Product Performance

• Measuring product success and key performance indicators (KPIs)
• Customer feedback and market response
• Product renewal and improvement strategies
• Adaptation to market changes

The training is open for institutional cooperation (packages for organizations/companies as legal entities); individual applications are not accepted. The training content can be revised according to the profile and needs of institutional participants. Based on mutual agreement, the scope and method of the training (face-to-face, online) are determined and related processes are completed. Upon agreement, the schedule, dates, and location of the training will be arranged according to the availability of your organization’s participants and our instructors.