The training is intended for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate required for trainings where MYK authorization is mandatory.

Understanding Business Functions Training Program

The Understanding Business Functions Training Program aims to provide participants with the ability to effectively manage the core functions of a business such as finance, marketing, human resources, and production. This training aims to increase organizational efficiency.

1. Introduction and Purpose of the Training Program

The Understanding Business Functions Training Program introduces participants to the core functions of a business, how these functions interact with each other, and the role each function plays in the success of the organization. This training is designed to increase organizational efficiency, improve decision-making processes, and optimize business performance.

2. Core Business Functions

• Financial Management: Topics such as financial planning, budgeting, financial analysis, and financial reporting are covered. Participants learn how to manage the financial health of organizations and make data-driven decisions.
• Marketing and Sales: Information is provided on marketing strategies, customer segmentation, market research, digital marketing, and the management of sales processes. This section also includes how to identify target markets and develop effective sales strategies.
• Production and Operations Management: Focuses on production processes, supply chain management, quality control, and production efficiency. Participants learn how to use organizational resources more efficiently and sustain quality in product/service production.
• Human Resources Management: Covers recruitment processes, employee motivation, training and development, performance management, and employee engagement. How this function can be optimized to ensure organizational success is discussed.
• Information Technologies and Digitalization: Examines digital solutions integrated with business functions and the role of technology. Questions such as how ERP systems, digital tools, and software increase organizational effectiveness are addressed.

3. Interaction and Collaboration Between Functions

The training addresses in detail the interactions and collaboration processes between different business functions. Participants gain insight into how to ensure interdepartmental coordination and synergy within organizations.

4. Business Strategies and Decision-Making Processes

How are business functions effectively brought together in strategic planning and decision-making processes? This section explains how business functions should be used to make accurate and efficient decisions. It also emphasizes that business strategies should be aligned with functional objectives.

5. Organizational Structure and the Impact of Functions

The impact of organizational structure on business functions is explained in detail. Participants learn how roles between departments drive organizational success. Additionally, information is provided on leadership and responsibilities within each function.

6. Increasing Efficiency and Process Improvement

Effective management of business functions is critical to increasing organizational efficiency. The training presents strategies including process improvement techniques, time management, and efficient use of resources. Participants learn how to establish a culture of continuous improvement.

7. Success Stories and Real-Life Examples

The training program provides inspiration through examples of successful business function management and real-life case studies. Examples based on real business practices help participants better understand business functions.

8. Methods and Tools Used in the Training

The training includes interactive lectures, group work, case analyses, simulations, and practical applications. Participants gain experience in real-world conditions by applying the theories they learn. The use of various software and tools is also included.

9. Participants’ Learning Outcomes After the Training

At the end of the training, participants will be able to effectively manage each business function, ensure interfunctional collaboration, and make strategic decisions. They also acquire the skills necessary to cope with challenges encountered in the business world.

10. Training Certificate and Evaluation

Participants who successfully complete the training will be awarded a certificate. In addition, participants’ knowledge levels are measured through various assessments to reinforce what they have learned.

The training is open to corporate collaboration (packages for institutions/companies as legal entities), and individual applications are not accepted. The training content can be restructured according to the corporate participant profile and needs. As a result of mutual discussions, the scope and method of the training (Face-to-Face, Online) are determined and the relevant processes are completed. If an agreement is reached, suitable dates, times, and the training location are determined based on the availability of the institution’s participants and our academic staff.