This training is for professional development purposes and does not replace the MYK authorization certificate in trainings where MYK authorization is mandatory.

The Food Management and Marketing Training Program is a comprehensive course designed for individuals who want to establish successful food businesses, build brands, and increase sales through digital marketing strategies.

Training Content

1. Introduction to the Food Sector

• Structure of the food industry and current trends

• Entrepreneurial opportunities in food businesses

• Business model and feasibility analysis

2. Management and Organization in Food Businesses

• Basic principles of business management

• Supply chain and inventory management

• Food safety and legal regulations

3. Brand Creation and Positioning

• Target market and customer analysis

• Food brand creation process

• Positioning strategies

4. Digital Marketing and Social Media Management

• The role of digital marketing in the food sector

• Social media campaigns and content production

• SEO, Google Ads, and Instagram advertising

5. Sales and Customer Relationship Management

• Sales techniques and customer acquisition

• Customer satisfaction and loyalty building

• CRM systems and applications

6. E-Commerce and Online Sales Channels

• E-commerce platforms (Shopify, WooCommerce, etc.)

• Online order management and logistics

• Sales strategies on marketplaces (Trendyol, Hepsiburada, etc.)

7. Applied Project Work

• Design your own food brand

• Create a marketing plan

• Present your online sales strategy

This training is open to institutional cooperation (package programs for institutions/companies with legal entity status), and individual applications are not accepted. Training content can be replanned according to your institutional participant profile and needs. Through mutual discussions, the scope of the training and the training method (Face-to-Face, Online) are determined and relevant processes are completed. If an agreement is reached, suitable dates and times for your institution’s participants and our instructors, as well as the training location, are determined.