This training is for professional development purposes and does not replace the MYK authorization certificate in trainings where MYK authorization is mandatory.

The Food Management and Marketing Training Program is a comprehensive course designed for individuals who want to establish successful food businesses, build brands, and increase sales through digital marketing strategies.

Training Content

1. Introduction to the Food Sector

• Structure of the food industry and current trends

• Entrepreneurial opportunities in food businesses

• Business model and feasibility analysis

2. Management and Organization in Food Businesses

• Basic principles of business management

• Supply chain and inventory management

• Food safety and legal regulations

3. Brand Creation and Positioning

• Target market and customer analysis

• Food brand creation process

• Positioning strategies

4. Digital Marketing and Social Media Management

• The role of digital marketing in the food sector

• Social media campaigns and content production

• SEO, Google Ads, and Instagram advertising

5. Sales and Customer Relationship Management

• Sales techniques and customer acquisition

• Customer satisfaction and loyalty building

• CRM systems and applications

6. E-Commerce and Online Sales Channels

• E-commerce platforms (Shopify, WooCommerce, etc.)

• Online order management and logistics

• Sales strategies on marketplaces (Trendyol, Hepsiburada, etc.)

7. Applied Project Work

• Design your own food brand

• Create a marketing plan

• Present your online sales strategy

The training is open to institutional collaborations (package for institution/company legal entities), and individual applications are not accepted. The training content can be reorganized according to your institutional participant profile and needs. As a result of mutual discussions, the scope and method of the training (face-to-face / online) are determined and the relevant processes are completed. In case of mutual agreement, the date, time, and location of the training are planned in line with the availability of your institution’s participants and our instructors.