The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate for trainings where it is required.

Introduction to Hotel Management

Provides basic information on the structure of the hospitality industry, types of hotels, and the role of the manager.

1. Personnel Management and HR

• Building and managing a good team

• Performance evaluation and motivation

• Workforce planning and shift scheduling

2. Financial Management and Budget Control

• Preparing the hotel budget

• Cost control and increasing efficiency

• Revenue management and pricing strategies

3. Guest Relations and Customer Satisfaction

• Creating guest services and experience

• Managing guest complaints

• Guest satisfaction surveys and obtaining feedback

4. Marketing and Sales Strategies

• Developing hotel marketing strategies

• Digital marketing and social media usage

• Establishing sales channels and partnerships

5. Hotel Technologies and Innovations

• Reservation systems and hotel software

• Smart hotel applications

• Technological developments and trends

(MY)

The training is open to institutional collaborations (package for institution/company legal entities), and individual applications are not accepted. The training content can be reorganized according to your institutional participant profile and needs. As a result of mutual discussions, the scope and method of the training (face-to-face / online) are determined and the relevant processes are completed. In case of mutual agreement, the date, time, and location of the training are planned in line with the availability of your institution’s participants and our instructors.