This training is intended for professional development purposes and the certificate obtained does not replace the MYK authorization certificate required for trainings where it is mandatory.

MODULE 3: FRUIT AND VEGETABLE MARKETING

• Training Duration: 4 hours
• Instructor: Prof. Dr. Şule TURHAN

Topics

• 1. MARKETING (2 hours)
  • 1.1. Value chain analysis in agricultural products
  • 1.2. Methods for identifying target markets
  • 1.3. Creating added value: packaging, branding, certification
  • 1.4. Digital marketing and e-commerce applications
  • 1.5. Consumer behavior and trends
• 2. ORGANIZATION AND MARKETING POWER THROUGH COOPERATIVES (2 hours)
  • 2.1. Historical development and role of cooperatives in agriculture
  • 2.2. Organizational models in cooperatives
  • 2.3. Advantages in joint purchasing, storage, and logistics
  • 2.4. Financing and risk sharing
  • 2.5. Successful cooperative examples

The training is open to institutional collaborations (package for institution/company legal entities), and individual applications are not accepted. The training content can be reorganized according to your institutional participant profile and needs. As a result of mutual discussions, the scope and method of the training (face-to-face / online) are determined and the relevant processes are completed. In case of mutual agreement, the date, time, and location of the training are planned in line with the availability of your institution’s participants and our instructors.