What is corporate sustainability?
Corporate sustainability is defined as meeting the needs of an organization's internal and external stakeholders while meeting the needs of its future stakeholders and not jeopardizing their future needs.
Today, societies' awareness of the environment is increasing. Individuals expect businesses to exhibit an environmentally sensitive attitude. In this sense, corporate sustainability has become a social responsibility for businesses. Today, not only financial success is considered as a criterion for businesses. Thus, businesses should continue their activities by considering the environment. Businesses apply various performance measures when carrying out corporate sustainability activities. In this respect, instead of including products that do not have sustainable value, enterprises offer environmentally friendly and productive products that contribute to society. They can also contribute to corporate social responsibility with sustainable social responsibility projects. In addition, companies can contribute to corporate sustainability through various sustainable practices within the company. These applications are; They can implement corporate sustainability within the company with practices such as minimizing the use of paper by doing the work in the company in the digital environment, using recyclable healthy products by reducing the use of plastic products, providing sustainability trainings to employees so that employees carry their sustainability awareness outside the company, preventing excess water use, and spreading electric vehicles.
Why is corporate sustainability important for the company?
Companies increase the employer brand value of the company by showing their stakeholders and the environment that they take responsibility for solving many environmental problems with corporate sustainability practices. They may attract potential investors who care about sustainability. They can attract more people with green product outputs and expand their customer scale. They can reduce costs with sustainable practices within the company. Finally, since sustainable practices are for the benefit of society, employees also create employee loyalty to the company.