The Food Business Management and Marketing Training is a comprehensive program designed for those who want to establish successful businesses in the food sector, build a brand, and increase sales through digital marketing strategies.
The training is for professional development purposes and is provided by the Vocational School. The certificate obtained does not replace the MYK authorization certificate in training that requires it.
1. Introduction to the Food Sector
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Structure of the food industry and current trends
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Entrepreneurial opportunities in food businesses
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Business model and feasibility analysis
2. Management and Organization in Food Businesses
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Basic principles of business management
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Supply chain and inventory management
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Food safety and legal regulations
3. Brand Creation and Positioning
4. Digital Marketing and Social Media Management
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The role of digital marketing in the food sector
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Social media campaigns and content creation
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SEO, Google Ads, and Instagram advertising
5. Sales and Customer Relationship Management
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Sales techniques and customer acquisition
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Creating customer satisfaction and loyalty
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CRM systems and applications
6. E-Commerce and Online Sales Channels
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E-commerce infrastructures (Shopify, WooCommerce, etc.)
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Online order management and logistics
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Sales strategies on marketplaces (Trendyol, Hepsiburada, etc.)
7. Practical Project Work
The training is open to corporate partnerships (institution/company legal entities) and individual applications are not accepted. The training content can be re-planned according to the corporate participant profile and your needs. After mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the relevant processes will be completed. If an agreement is reached, suitable dates and times for your institution’s participants and our instructors will be set, along with the location of the training.