The Visual Communication and Graphic Design Training Program aims to equip participants with effective visual communication techniques and graphic design skills. The program offers professional-level training in creative thinking, design principles, and up-to-date design software.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
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Introduction to Graphic Design:
- Fundamentals of Graphic Design: Definition, history, and evolution of graphic design.
- What is Visual Communication?: The power, meaning, and role of visual communication in design.
- Key Elements of Design: The role of color, typography, composition, texture, and shapes.
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Design Principles and Concepts:
- Balance and Hierarchy: The importance of visual balance and information hierarchy in design.
- Contrast and Emphasis: Techniques for creating visual appeal.
- White Space and Fill: Effective use of empty space and visual simplicity.
- Harmony and Consistency: Using cohesive elements to maintain design integrity.
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Graphic Design Software and Tools:
- Adobe Photoshop: Photo editing, manipulation, and graphic design basics.
- Adobe Illustrator: Vector design, logo, and icon creation.
- Adobe InDesign: Publishing design, preparing brochures and magazine layouts.
- Other Design Tools: Alternative tools such as Canva and Sketch.
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Color and Typography:
- Color Theory: Color psychology, combinations, and how to use color in design.
- Typography: Font selection, font pairings, and typographic layouts.
- Interaction of Color and Typography: How to combine colors and fonts effectively.
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Visual Communication and Branding Design:
- Brand Identity: Logo design, color palettes, and typography to create a brand identity.
- Visual Communication Strategies: Using visual tools to effectively communicate a message.
- Social Media Design: Creating effective graphic designs for digital platforms.
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Creative Process and Problem Solving:
- Creative Thinking Techniques: Methods to boost creativity and sources of inspiration.
- Design Process: From idea development to sketching and final design stages.
- Problem Solving: Creative solutions to challenges encountered in design.
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Digital Design and Web Design:
- Web Design Basics: Website design, user experience (UX), and user interface (UI) principles.
- Responsive Design: Creating mobile-friendly graphic designs.
- Web Design Standards in Graphic Design: Standards required for designs to display correctly on digital platforms.
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Portfolio and Practical Projects:
- Creating a Portfolio: Building a professional graphic design portfolio.
- Practical Projects: Working on real-world design projects to apply what has been learned.
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Advanced Topics:
- Motion Graphics and Animation: Basics of motion graphics and creating animations with Adobe After Effects.
- Video Editing: Combining graphic design and video editing.
- UI/UX Design: In-depth studies of user interface and user experience design.
The training is open to corporate collaboration, and individual applications are not accepted. The training content can be restructured according to the corporate participant profile and specific needs. After mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the related processes will be completed. If an agreement is reached, the suitable dates and times for your organization's participants and instructors will be coordinated, along with the location where the training will take place.