The Social Media Management Training Program provides participants with skills to create effective content on social media platforms, conduct target audience analysis, and develop brand strategies. Participants will specialize in managing and analyzing social media campaigns.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
- Introduction to Social Media Management
The Importance of Social Media in Business
The Basics of Social Media Marketing and Communication Strategies
The Role and Responsibilities of a Social Media Manager
Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Others
- Developing a Social Media Strategy
Setting Social Media Goals: Brand Awareness, Sales Growth, Customer Loyalty
Target Audience Analysis and Persona Creation
Social Media Content Strategy: Types of Content and Planning
Creating and Implementing a Content Calendar
- Social Media Content Creation and Sharing
Creating Creative and Engaging Social Media Content
Designing Visuals, Videos, and Text-Based Content
SEO-Friendly Content Writing and Hashtag Usage
Engagement Strategies: Q&A, Polls, Live Streams
Content Sharing: Timing and Cross-Platform Synchronization
- Social Media Campaign Management
Social Media Advertising: Facebook, Instagram, LinkedIn, YouTube
Targeting and Advertising Strategies
Campaign Performance Analysis and Reporting
A/B Testing and Optimization Techniques
- Social Media Engagement and Community Management
Engaging with Followers and Managing Comments
Communication Strategies for Positive and Negative Feedback
Using Social Media for Customer Service
Managing Social Dynamics and Community Relations
- Social Media Analytics and Performance Tracking
Social Media Analytics Tools: Google Analytics, Hootsuite, Buffer, Sprout Social
Key Performance Indicators: Reach, Engagement, Conversion
Reporting: Weekly and Monthly Performance Reports
Calculating Social Media ROI (Return on Investment)
- Crisis Management and Handling Negative Situations
Crisis Management and Communication on Social Media
Methods for Protecting Brand Image
Effective Communication Strategies for Negative Feedback and Criticism
Ensuring Trust and Transparency on Social Media
- Social Media Trends and Innovations
Social Media Trends for 2024 and Beyond
The Power of Video Content and Live Streaming
Social Commerce and E-Commerce’s Role on Social Media
The Future of AI and Automation in Social Media
- Social Media Communication and EthicsS
Ethical Guidelines and Communication Standards on Social Media
Personal vs. Corporate Account Management
Influencer Marketing and Ethical Boundaries
Social Media Ethics and Legal Obligations
- Advanced Social Media Management Strategies
Effective Brand Management on Social Media
Viral Marketing Strategies
Influencer Collaborations and Sponsorships
Inclusive and Participatory Communication Methods on Social Media
The training is open to corporate collaboration, and individual applications are not accepted. The training content can be restructured according to the corporate participant profile and specific needs. After mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the related processes will be completed. If an agreement is reached, the suitable dates and times for your organization's participants and instructors will be coordinated, along with the location where the training will take place.