The Search Engine Optimization (SEO) Training Program teaches participants strategies to help websites rank higher in search engines. It offers comprehensive knowledge on keyword research, on-page and off-page optimization techniques, SEO analysis tools, and content creation.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
- Introduction to SEO
What is SEO?: What is SEO (Search Engine Optimization), how does it work, and why is it important? Fundamentals of SEO: Key elements of SEO and how internet users interact with search engines. How Search Engines Work: How Google and other search engines rank, algorithm factors.
- Keyword Research and Strategy Development
What is a Keyword?: The role of keywords in SEO and how to choose the right keywords. Keyword Research Tools: Learn how to use tools like Google Keyword Planner, SEMrush, Ahrefs, Moz. Keyword Targeting: The difference between long-tail and short-tail keywords. Keyword Strategy: Creating effective keyword strategies for your website.
- On-Page SEO
Title Tags: How to create SEO-friendly title tags and their importance. Meta Descriptions: Techniques for writing SEO-friendly meta descriptions. URL Structure: How to create SEO-friendly URL structures. H1 and H2 Tags: The importance of heading tags to organize content and provide clear information to search engines. Content Optimization: Creating high-quality content that aligns with keywords and user-friendly content strategies. Image Optimization: Optimizing images for SEO.
- Off-Page SEO
Backlink Strategies: Methods for obtaining quality backlinks and their role in SEO. Impact of Social Media on SEO: The role of social media posts and interactions in SEO. Guest Posting and Content Sharing: Building backlinks through collaborations with other websites.
- Technical SEO
Site Speed and SEO: How to improve your website’s speed and its effect on SEO. Mobile Compatibility: Adapting to Google’s mobile-first indexing algorithm. Structured Data and Schema Markup: Improving SEO by providing search engines with more meaningful information. Robots.txt and XML Sitemap: Managing page access and providing search engines with site structure information. Broken Links and Redirects: Fixing broken links and using proper redirects.
- Content Marketing and SEO Relationship
Content Marketing’s Contribution to SEO: Developing content strategies that align with SEO. Blog Posts and SEO: How blog posts can enhance SEO and content planning. Video and Visual Content: The impact of video and visuals on SEO and optimizing media for SEO.
- SEO Analysis and Performance Tracking
Google Analytics and SEO: Tracking website traffic and measuring the impact of SEO. Using Google Search Console: Viewing how your website is crawled and ranked by search engines. SEO Reports and Improvements: Monitoring SEO performance and steps for improvement.
- Local SEO
Importance of Local SEO: SEO strategies for local businesses. Using Google My Business (GMB): Creating and managing a Google My Business account. Local Keywords: Reaching target audiences with local keywords.
- The Future of SEO and Trends
SEO and Artificial Intelligence: The relationship between search engines and AI, the importance of AI in SEO. Voice Search: The impact of voice search on SEO and voice search optimization. Video Search and SEO: SEO strategies for video content. Bert and RankBrain: Developments in Google’s recent algorithms and their impact on SEO.
- SEO Success Metrics
SEO Success Metrics: Tracking SEO success through keyword rankings, traffic, conversion rates, etc. Calculating ROI (Return on Investment) with SEO: Evaluating the financial contribution SEO efforts bring to your business.
The training is open to corporate collaborations, and individual applications are not accepted. The training content can be re-planned based on the corporate participant profile and your specific needs. Following mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the related processes will be completed. If an agreement is reached, the suitable dates and times for your institution's participants and our instructors, as well as the location of the training, will be determined.