The Design Thinking and Strategic Design Workshop Training Program teaches participants creative problem-solving techniques. The program helps develop innovative solutions, optimize processes, and create effective strategies by adopting a strategic design approach.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
- Fundamentals of Design Thinking
What is Design Thinking?: Design thinking is a creative method aimed at problem-solving through a user-centered approach. We teach participants the fundamentals and importance of this methodology.
Steps of Design Thinking: We explore the steps such as empathy, problem definition, ideation, prototyping, and testing, helping participants understand how these processes work.
User-Centered Design: We enable participants to focus on user needs, empowering them to create effective and innovative solutions.
- Strategic Design and Creative Problem Solving
Strategic Design Approach: We teach how strategic design can be used to achieve organizational goals and how design processes are integrated with strategy.
Creative Problem Solving Techniques: Techniques used to overcome challenges and create innovative solutions (e.g., brainstorming, SCAMPER method, etc.).
Case Studies: We discuss real-world examples of how design thinking and strategic design practices are applied.
- Innovation and Innovative Design Strategies
Innovation Creation Process: A strategic approach for generating, testing, and making innovative ideas viable.
Innovation Strategies: We teach how to turn design thinking and innovation into a strategic tool to gain a competitive advantage.
Prototyping and Testing: We guide participants in the processes of creating and testing prototypes to bring ideas to life.
- Business Model Design and Value Proposition Development
Business Model Canvas: We introduce participants to the key components of a business model, teaching them how to design business models using design thinking.
Value Proposition Development: Creating value for users and integrating this value with business strategy.
Market and Competitive Analysis: We help participants understand user needs and competition through market analysis and shape the design process accordingly.
- Project Management and Collaboration
Working with Cross-Functional Teams: We highlight the importance of collaboration in the design process, teaching how individuals from different disciplines can work effectively together.
Project Management and Team Dynamics: Integrating design thinking with project management, developing strategies for teams to achieve their goals.
Time Management and Resource Planning: Ensuring effective use of time and resources in design processes.
- Design Thinking Applications and Advanced Strategies
Sectoral Applications: We teach how design thinking and strategic design are applied in various sectors such as technology, healthcare, automotive, and education.
Digital Transformation and Design: We explore the important role of design thinking in the digital transformation process.
Continuous Improvement: We teach how to integrate continuous improvement in design processes and how to use feedback for better results.
- Workshops and Practical Applications
Prototyping and Iteration: We enable participants to directly apply the techniques they have learned, creating prototypes and testing them.
Real Case Studies: Working on complex business problems using design thinking and strategic design to develop solutions.
Simulations and Role Plays: We organize simulations to help participants make strategic decisions and apply design thinking more effectively.
- Strategic Design Outcomes and Evaluation
Evaluation and Reflection: Throughout the training, participants can apply the techniques learned and evaluate the outcomes of strategic design in the real world.
Success Stories: We inspire participants by presenting examples of successful strategic design projects.
Integrating Outcomes into the Business: After the training, we show participants how they can integrate the skills they learned into their business processes.
- Post-Training Support and Resources
Online Resources: We provide online materials, articles, and tools for participants to access after the training.
Mentorship and Ongoing Support: We offer mentorship services to guide participants through design thinking processes and provide continuous support.
The training is open to corporate collaborations, and individual applications are not accepted. The training content can be re-planned based on the corporate participant profile and your specific needs. Following mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the related processes will be completed. If an agreement is reached, the suitable dates and times for your institution's participants and our instructors, as well as the location of the training, will be determined.