The Banking Sector Marketing and Campaigns Training Program aims to equip participants with the skills to develop marketing strategies for banking products, conduct target audience analysis, and create effective campaigns. The program seeks to train marketing professionals in the banking sector.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
- Introduction and Key Concepts
Overview of Banking Marketing: The core functions of banking and the role of marketing in the banking sector. How banks create customer loyalty through marketing strategies. Differences Between Marketing and Sales: Distinctions between marketing and sales processes in the banking sector, and the integration of marketing with sales. Digital Marketing in Banking: How digital marketing can be integrated into banking, the role of online banking and digital tools in marketing.
- Marketing Banking Products and Services
Product Portfolio and Differentiation: Marketing strategies for banking products (deposits, loans, insurance products, investment instruments) and portfolio diversification. Product Development and Market Launch: Creating new banking products, launching them into the market, and launch strategies. Target Audience Analysis: Customizing banking products based on target audiences, customer segmentation, and customer analysis.
- Advertising and Communication Strategies in Banking
Advertising Methods and Media Planning: Advertising and promotional strategies for banks, media selection, integrating digital and traditional advertising. Content Marketing: Content marketing strategies for banking services and products, blogs, videos, e-books, and social media use. Storytelling: Creating brand awareness and strengthening customer connections through effective storytelling.
- Campaign Management and Strategies
Campaign Planning and Execution: Planning banking campaigns, setting objectives, and campaign management processes. Digital Campaigns: Creating digital campaigns, social media, SEO, SEM, email marketing, and online advertising strategies. Campaign Performance Evaluation: Measuring campaign results, performance analysis, ROI (Return on Investment) calculations.
- Customer Relationships and Loyalty Programs
Customer Loyalty and Relationship Management: Managing customer relationships in banking, loyalty strategies, reward systems, and methods to improve customer satisfaction. Loyalty Program Design: Creating bank loyalty programs, promotions, rewards, and incentives to ensure customer loyalty. Data-Driven Marketing: Analyzing customer data, personalized marketing strategies, and using data in marketing.
- Digital Transformation and Banking Marketing
Digital Transformation in Banking: Digitalization processes in the banking sector, how digital marketing is transforming customer acquisition and relationships in banks. Mobile Banking and Apps: Mobile banking applications, mobile marketing, and the effectiveness of in-app campaigns. FinTech and Banking Innovation: The role of FinTech in banking marketing, innovative technologies, and payment systems in campaign strategies.
- Crisis Management and Communication
Crisis Communication: Handling negative situations in the banking sector, crisis communication strategies, and effective crisis management. Post-Crisis Marketing Strategies: Improving customer relationships after a crisis, rebuilding brand image, and restoring customer trust.
- Performance Measurement and Reporting
Marketing KPIs and Performance Measurement: Key performance indicators for banking marketing campaigns, customer acquisition, conversion rates, customer satisfaction, and loyalty. ROI and Campaign Evaluation: ROI calculations, measuring campaign effectiveness, and identifying areas for improvement.
- Ethics and Legal Regulations
Ethical Principles in Banking Marketing: Ethical rules in banking marketing, customer privacy, data security, and regulatory obligations. Legal Regulations and Compliance: Legal regulations in the banking sector, rules to be followed in advertising and campaign strategies.
- Career and Certifications
Career Paths: Opportunities and career development paths for those wanting to pursue a career in banking marketing. Certifications and Training Opportunities: Certificates awarded to participants who successfully complete the program and career opportunities in banking marketing.
The training is open to corporate collaborations, and individual applications are not accepted. The training content can be re-planned based on the corporate participant profile and your specific needs. Following mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the related processes will be completed. If an agreement is reached, the suitable dates and times for your institution's participants and our instructors, as well as the location of the training, will be determined.