The Pricing Policies Training Program aims to increase profitability by helping businesses develop effective pricing strategies. Participants gain knowledge in key areas such as market analysis, cost calculation, and competitive pricing, learning to make informed pricing decisions.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
Introduction to Pricing Strategies
- The role of pricing in business strategy
- The importance and fundamental principles of pricing policies
- Types of pricing strategies: cost-based, value-based, competitive pricing
Market and Competitor Analysis
- Target market and segmentation
- Conducting competitor analysis and competitive pricing
- Price elasticity analysis
Cost Calculation and Profit Margins
- Calculating fixed and variable costs
- Determining profit margins for pricing
- The impact of cost increases on pricing
Value-Based Pricing
- Customer value analysis
- Value-based pricing strategies
- Establishing price/value balance
Psychological Pricing
- Price psychology and customer behavior
- Psychological pricing techniques (e.g., 9.99 pricing)
- Discounting and promotional pricing strategies
Dynamic and Flexible Pricing
- Pricing based on demand, seasonal changes, and market conditions
- Price adjustments and flexible pricing strategies
Implementation and Communication of Pricing Policies
- Communicating pricing decisions to customers
- Price increase and decrease strategies
- Managing customer reactions after a price increase
Price Monitoring and Evaluation
- Monitoring the effectiveness of pricing policies
- Periodic review of pricing strategies
- Quick adaptation to market changes
The training is open to corporate collaborations, and individual applications are not accepted. The training content can be re-planned based on the corporate participant profile and your specific needs. Following mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the related processes will be completed. If an agreement is reached, the suitable dates and times for your institution's participants and our instructors, as well as the location of the training, will be determined.