The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.

Introduction to Google Ads: Basic Information and Account Setup

• Overview of the Google Ads platform
• Account creation and proper configuration
• Introduction to campaign types (search, display network, video, shopping, etc.)

Keyword Research and Selection

• Conducting effective keyword research
• Using Google Ads Keyword Planner
• Developing a keyword strategy

Creating and Structuring Ad Campaigns

• Setting campaign goals (traffic, conversion, brand awareness)
• Creating ad groups
• Writing ad copy and optimizing visuals
• Enhancing performance with dynamic ads and A/B testing

Budget Management and Bidding Strategies

• Managing daily and total budgets
• Bidding strategies: CPC, CPM, CPA, and ROAS
• Budget optimization and tracking

Ad Targeting and Localization

• Geographical targeting, language selection, and demographic targeting
• Interest-based targeting
• Remarketing strategies

Google Ads Analytics and Performance Tracking

• Integration with Google Analytics
• Analyzing and reporting ad performance
• Conversion tracking and using Google Tag Manager

Improving Ad Performance and Optimization

• Ad and keyword optimization
• Testing and improving ad copy
• Optimization techniques based on performance metrics

Advanced Google Ads Strategies

• Smart Bidding and automated optimization
• Ad extensions and additional options
• Google Shopping and Video ad strategies

Campaign Reporting and Measurement

• Interpreting campaign data
• Preparing and interpreting performance reports
• Measuring ROI and continuous improvement strategies