The Communication Design Training Program aims to equip students with the skills to develop effective visual and digital communication strategies, create innovative projects, and take on impactful roles in the media industry. This program provides in-depth knowledge in graphic design, digital media, visual communication, and user experience, fostering creative thinking, problem-solving, and professional communication skills. It is the ideal educational program for those looking to understand and apply communication design.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
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Introduction and Basic Concepts
- Introduction to Communication Design: Definition, importance, and place of communication design in the digital world.
- Design Thinking: Creative thinking and problem-solving processes.
- Visual Communication: The role of visuals in message delivery and effective visual design principles.
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Graphic Design and Visual Communication
- Basic Design Principles: Color theory, typography, composition, balance, and contrast.
- Vector and Raster Graphics: Working with tools like Adobe Illustrator and Photoshop to apply professional graphic design techniques.
- Logo and Brand Design: Corporate identity and logo design processes.
- Print Design: Designing printed materials such as brochures, posters, and magazines.
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Digital Media and Web Design
- Web Design Fundamentals: HTML, CSS, and basic web design tools.
- Responsive Design: Creating mobile-friendly and user-friendly web pages.
- UX/UI Design: Creating effective communication on digital platforms through user experience (UX) and user interface (UI) design.
- Interactive Design: Dynamic design elements that increase user interaction.
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Multimedia and Video Content Design
- Video Content Production: Video shooting, editing, and video production techniques.
- Animation Design: Designing simple animations and motion graphics.
- Sound and Visual Synchronization: Creating meaningful multimedia projects by combining sound and visual elements effectively.
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Digital Marketing and Social Media Content
- Social Media Design: Creating eye-catching visuals for platforms like Instagram, Facebook, and Twitter.
- Email Marketing Design: Visual and content design for effective email campaigns.
- SEO and Content Strategy: SEO principles for web content and visual optimization.
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Brand Communication and Advertising Design
- Advertising Design: Effective visual designs in both digital and traditional advertising formats.
- Storytelling: The role of storytelling in communication design and creative processes.
- Brand Management: Building brand identity, ensuring brand consistency, and developing brand strategies.
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User Experience (UX) and Research
- User Research: Target audience analysis, surveys, interviews, and focus group discussions.
- Prototyping and Testing: Creating and testing prototypes for UX/UI design.
- User Feedback: Developing and improving designs based on user feedback.
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Professional Application and Portfolio Development
- Project Presentation: Professional techniques for presenting design projects.
- Portfolio Creation: Developing an effective portfolio to showcase design work.
- Career Preparation: Strategies for freelance work and experience in agency environments.
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Industry Trends and Future Perspectives
- New Technologies: Artificial intelligence, augmented reality (AR), virtual reality (VR), and their impact on communication design.
- Industry Trends: Latest developments in graphic design, digital media, and user experience.
- Career Opportunities: Career prospects in communication design and professional networking.
The training is open to corporate collaborations, and individual applications are not accepted. The training content can be re-planned based on the corporate participant profile and your specific needs. Following mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the related processes will be completed. If an agreement is reached, the suitable dates and times for your institution's participants and our instructors, as well as the location of the training, will be determined.