The Banking Product Management Training Program is designed to enable banks to effectively manage and develop their financial products. Participants will specialize in creating product strategies, conducting market analysis, and developing customer-focused solutions.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
Introduction to Banking Product Management
- Types of banking products and their importance
- The role of product management in banking strategies
- Current trends in the banking sector and customer needs
Product Development Process
- Stages of new product development
- The process from idea to prototype
- Innovation and differentiation strategies
- Risk analysis in banking products
Market Analysis and Segmentation
- Target market analysis and customer segmentation
- Conducting market research and competitive analysis
- Designing products based on customer needs and demands
Product Strategies and Planning
- Product lifecycle management
- Developing profit-driven product strategies
- Pricing strategies and revenue model creation
- Product portfolio management
Digital Banking and Innovative Products
- Digital banking trends and next-generation financial products
- Mobile banking and fintech solutions
- Managing and ensuring compliance of digital products
- Product development with artificial intelligence and data analytics
Customer-Centric Product Design
- Creating customer satisfaction and loyalty
- User experience (UX) design and integrating customer feedback into product development
- Personalized product design and creating product diversity for target audiences
Product Marketing and Sales Strategies
- Product launch and marketing techniques
- Sales strategies and distribution channels
- Digital marketing and social media usage
- Customer relationship management (CRM) and increasing product sales
Risk Management and Compliance
- Legal regulations and compliance in banking products
- Risk management of financial products
- Adherence to regulations and audit processes
- Security measures and pre-fraud risk analysis
Monitoring and Evaluating Product Performance
- Measuring product success and performance indicators (KPI)
- Customer feedback and market response
- Product renewal and improvement strategies
- Adapting to changes in the market
The training is open to corporate collaborations, and individual applications are not accepted. The training content can be re-planned based on the corporate participant profile and your specific needs. Following mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the related processes will be completed. If an agreement is reached, the suitable dates and times for your institution's participants and our instructors, as well as the location of the training, will be determined.