The Digital Banking Training Program aims to teach participants the fundamental concepts of digital banking, fintech innovations, and digital payment systems. The training provides strategies to enhance the efficiency of banks during the digital transformation process.
The training is for professional development purposes, and the certificate obtained does not replace the MYK authorization certificate in trainings where the MYK authorization certificate is mandatory.
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Fundamentals of Digital Banking
- Definition and importance of digital banking
- Differences between traditional banking and digital banking
- Impact of digital banking on financial services
- The global development of digital banking
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Digital Transformation and the Role of Banks
- What is digital transformation?
- Challenges faced by banks during the digital transformation process
- Improving customer experience through digitization
- Digitizing internal bank processes
- Strategies for enhancing efficiency through digital banking
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Fintech Innovations and Digital Banking
- The rise of the fintech sector and its integration with banking
- Digital payment systems: QR codes, mobile payments, and cryptocurrencies
- The relationship between blockchain and digital banking
- The use of AI, robotic process automation (RPA), and machine learning in digital banking
- Regulations and standards related to digital banking
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Digital Banking Products and Services
- Digital credit and digital deposit services
- Mobile banking and online banking
- Digital payment systems and wallet applications
- Personal finance management (PFM) tools
- Digital insurance services
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Digital Security and Data Protection
- Cybersecurity risks in digital banking
- Authentication and security protocols
- Protecting customer data: GDPR and local regulations
- Fraud prevention methods in digital banking
- The role of blockchain technology in security
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Digital Customer Experience and User Interfaces
- Customer interaction through digital channels
- Designing user-friendly digital banking applications
- Development of mobile apps and online banking
- Personalized services and customer analytics
- Strategies for ensuring customer satisfaction
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Strategic Marketing and Competition in Digital Banking
- Digital marketing strategies and tools
- Social media, SEO, content marketing, and digital advertising
- Competitive advantages of digital banks
- Customer segmentation and targeting
- Attracting and retaining customers through digital campaigns
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Future Trends in Digital Banking
- The future of fintech and digital banking
- The impact of AI and machine decision-making processes
- Cryptocurrencies and decentralized finance (DeFi) applications
- Sustainability and green financing in digital banking
- New business models for banks in the digital world
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Risk Management and Regulations in Digital Banking
- Financial and operational risks in digital banking
- Regulatory and licensing requirements
- Compliance and risk management strategies in digital banking
- Anti-Money Laundering (AML) and Know Your Customer (KYC) procedures
- Global regulatory compliance for digital banks
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Practical Exercises and Case Studies
- Real-world digital banking case studies
- Participants develop digital banking strategies
- Group discussions on digital banking trends
- Analysis of current issues in digital banking
- Developing and implementing technological solutions
The training is open to corporate collaborations, and individual applications are not accepted. The training content can be re-planned based on the corporate participant profile and your specific needs. Following mutual discussions, the scope and method of the training (In-person, Online) will be determined, and the related processes will be completed. If an agreement is reached, the suitable dates and times for your institution's participants and our instructors, as well as the location of the training, will be determined.